Have you ever watched a video where half of it was irrelevant? Chances are you dropped out. A shame, because video is one of the most powerful tools to tell your story. But what if you didn't just ‘broadcast’ that video, but actually let the viewer participate?

That's exactly what interactive video does. Instead of sitting back passively, you put your viewers in control. As a viewer, you decide what you want to see, without being forced to watch everything. Because you are truly participating, engagement is higher and the message is more likely to come across.

In a news item, you report on what's going on at the time. In a corporate video, you tell the story you want to tell. A very different approach with a very different result.

Using two video examples, we'll explain to you where the differences are and when which video form is most appropriate. By choosing the same setting, protagonist and thrust of the story, the differences become super visible.

Every marketing and marketing communications department is busy with it: content creation. It all seems so simple (especially to the non-marketers around you): just create a piece of content. From ‘just’ putting together a flyer to ‘just’ writing a social post.

Anyone doing marketing and branding, and who doesn't, cannot do without video in 2023. Video is hot. Video is everywhere and video works. But how do you make sure you don't run out of money to produce good video material? These 5 tips will help you get the most out of your video budget.

According to the UWV*, 1 in 5 workers changed jobs last year. That's 20%! Reason enough to pull out all the stops to keep your talent in. How? Engage in internal marketing. It helps you remain an attractive employer on all fronts.

Recruitment, or in other words, recruiting people for your team. It's a hot topic. With job openings outnumbering job seekers for some time now, it's no surprise that finding staff is challenging for many organizations. So how do you make sure your organization stands out? And more importantly, how do you make sure the right people apply? Use video! It's not ‘the holy grail’ but it does help.