Uhhh, what? Sometimes you just need a little more text to explain what you actually mean by ‘the boutique’ or, ‘tha boutique flavor. Because it sounds very fancy, but what do we really mean by this?

The ball is in your court: you're going for a new website. Cool! But how do you go about it? You undoubtedly have in your head what your new website must meet. After all, you don't just want a new website. 

Storytelling, everyone is talking about it but what is it really? And more importantly, how do you make it work for your brand? Literally translated, storytelling is nothing more than ‘storytelling. In practice, however, it is much more than that. It is a powerful tool that organizations use to add experience to their message to really touch people.

A peek into the two-headed brain. Every job, and entrepreneurship itself, requires creativity every day. While creativity naturally pops out of our office, it remains a process that is not always easy to control.

Content creator, secretly we all are. We email, append, photograph, film and post our asses off. There are also just under 2 billion websites worldwide that content is created for. Yup, that means 1 in 4 people theoretically manage a website. So time to share with you a few smart (free!) tools to make creating beautiful, business-friendly, content easier.

Annual plan time has been around for a while. In general, the fourth quarter in large(r) organizations is dominated by the annual plans for the coming year. For many it is a ‘must do’ and therefore a reason to put it off. Nevertheless, as far as marketing is concerned, I am a great believer in making an annual plan. I give you 6 reasons.