Concept
How do you ensure your target audience sees what makes your brand different from others? That they choose you for what your brand stands for? Whether it's about attracting new colleagues, customers, or partners, it all starts with a good story and a rock-solid concept.
Sound familiar?
“I want potential colleagues to truly choose us.”
Organizations with a strong employer brand find it easier to attract people who fit the organization. By building an employer brand, you influence how potential colleagues view your organization, thereby increasing your chances of attracting people who truly fit. A powerful concept is the foundation of every successful employer brand.
“We are launching a new product soon.”
And probably a campaign to let the market know what's coming. The time to think carefully about your message and how that message is packaged. A good concept is the foundation of every campaign.
“Our ambitions have changed; we're ready for a new story.”
Organizations grow. Ambitions change. If you feel ‘What we say no longer fits who we are.’, Are you ready for a new story? A story that tells it in a fitting way with a good concept. So that everything you are going to do aligns with your ambition, and with who you are.
Why a concept is indispensable
Marketing is about bringing a strong concept to life.
You build a successful organization on a rock-solid concept. It provides direction for everything you do, making the concept the foundation of your brand and all your (marketing) activities.
A fitting concept doesn't just appear out of nowhere. It requires radical honesty about who you are, what you stand for as a brand, and what you want to achieve.
Strategy bridges the gap between strategy and creativity.
Your concept bridges the gap between strategy and creative execution. We call that "creategie," or strategically applied creativity. Because a strategy is only as strong as its execution. A concept safeguards your strategy and forms the blueprint for everything you do, ensuring you reach, convince, and retain the right target audience. Read here why marketing isn't about resources, but about living a rock-solid concept..
Information without emotion does not stick.
– Taki, Two-Headed –
Your story, emotionally charged
A good concept grabs your target audience's attention and sticks. It ‘does’ something to you.
But how do you recognize a good concept? If your brand gets a little stomach ache at the thought of it. You feel ‘When I do this, people either think it's really cool, or I scare them away‘And that's exactly what you want. Only then do you show that you are different. What you stand for and who you want to reach.
Ready to firmly establish your story?
Concept development
Every concept is custom-made. Depending on your situation, a concept development process starts from €2,500 excluding VAT.
Creative output as a logical consequence
Once the concept is established, creative execution is a logical next step. You know exactly what to communicate on your website, which channels you want to use, what content you need, and what resources you will employ to reach your target audience.
Your concept is the guiding principle for all your (marketing) activities. Curious about what we've helped other organizations with? Check out our work.
Plan your introduction
In 30 minutes, we'll have clarity on whether we're a match.
Wondering if we can help you with your challenge? Schedule a free intake and find out in 30 minutes if and how we can help you.
Didn't find a suitable time? Then take contact meet us.
What others ask of us
Yes, certainly. We'll ensure the concept idea is fully developed so you can get started with it yourself. Experience has taught us that it's beneficial to regularly check together whether everything you're doing aligns with the concept. For this, you can retainer conclude. Still need help with the output? Feel free to reach out then too. Together with the experts in our network, we produce websites, online and offline content (incl. photography, video, podcasts, copy), print materials, etc.
A concept is the visual translation of a feeling, idea, or ambition. It's the brand's hook to which you can hang everything you do. In images and in text. A good concept can be summarized in one sentence. THE sentence that is central to everything you do. Want to know more about what a concept is and why it works? Then read our blog. ‘Marketing isn't about resources; it's about living a rock-solid concept.’.
Don't just sit there, take action. From your own strength, without conceding to your competitor and without letting yourself get worked up. What exactly should you do then? We'll figure that out together in a discovery session, so that we can then create a suitable concept.
In the discovery session We look at the full scope of your organization. Our business background helps us quickly understand where the real question, pain, or challenge lies. With our creativity, we arrive at clear, workable, and especially fun solutions that you can use. The insights from the discovery session form the basis for creating a fitting concept.
