Frequently Asked Questions

Questions? Feel free to ask them. Need some more information yourself first? Check out the list below.

Videography

What should I make business videos about?

About your organization and what keeps you busy, of course! Show how you work, let your colleagues tell you what makes them tick and visit customers to let them know what you mean to them. Need more ideas? Give us a call, we have plenty!

Why is it important to create a script?

Creating a script forces you to think carefully beforehand about the purpose of the video. Who are you making the video for and what do you want to achieve? Then you can determine what message you want to convey to the viewer. This way, you ensure that you (have) the right things filmed and make sure you achieve your goal.

Do you always have to write out a script completely?

No way, it depends entirely on the video. Are you going for a video where you have different people telling a story? In which spontaneity is important? Then don't write the entire script. Let people tell the story in their own words, then you will get the best (and most credible) result. Are you working with a voice-over or animation video? Then it is essential to write out the script word for word. We will, of course, help you write your script.

What should I look for when selecting a video production company?

Is there a click? And do they understand why you need video? If you can say a resounding yes to both, then you have come a long way. A good video production company will help you get a clear picture of what exactly you are using video for, what kind of video(s) are needed and how to make sure the video is seen by the right people. Of course, costs also play a role, but a good partner can help you with different budgets and also understands how to maximize your budget (small or large).

What is the ideal length for a video?

There is no such thing! So above all, don't let messages like ‘make sure your video is no longer than 1.5 minutes’ fool you. Of course it is good to get your message across briefly and powerfully but short, shorter, shortest is not always better. Some topics simply deserve more time. And fair is fair, if people are really interested in your video, they will watch those extra minutes :).

Do you also have your own studio?

Yes indeed! And we are very proud of that. You can find us in Bink36, in The Hague. Only for really big productions do we move to a larger studio. But honestly, this hardly ever happens. Are you coming to watch?

I want to make my own videos, can you guys get me started?

Yes we do. We understand that it's not always feasible to hire a professional for every video. That's why we like to give you the tools to get started yourself. Think of a video training, or developing a concept together, where we give you guidelines for the videos you make yourself. We can also just help you with the editing so you can film yourself on our instructions.

Can I use raw material from productions myself?

No, we always strive for the best possible end result. The moment we share raw material is the moment we lose control, and therefore our quality control, over our work. So you hire Tweekoppig for the end result. Raw material is a ‘raw material’ for this, the copyright to which rests with us. The end result or final product is, of course, your property.

One-taker, does this mean my story must be good in 1 go?

No way. You may redo it as many times as you can in your reserved time. In the end we choose the best take in which you tell your story in one take. However, the better you have prepared (and practiced) your story, the smoother it will appear on video and the more real your story will be. Can't you tell your whole story in one take? No problem. We can cut your story into pieces and edit them together smoothly.

What background colors can I choose?

We always have many different colors in the studio, there are at least 6 hanging ready on a studio day. Do you have a specific wish for a color? Then we will hang it especially for you ;-).

What should I wear?

Whatever you feel comfortable in! On video, though, it's nice if you're not wearing busy prints. Especially fine stripes in shirts and busy checks produce noise in the image.

Photography

What background colors can I choose?

We always have many different colors in the studio, there are at least 6 hanging ready on a studio day. Do you have a specific wish for a color? Then we will hang it especially for you ;-).

Marketing

Can you also help me with internal marketing?

Yes indeed! In fact, it is very smart to use marketing to keep employees engaged and enthusiastic.

Do you also develop campaigns?

Yes! We can develop great campaign concepts for you and help you create all the content and other marketing materials you need for implementation. In the end, you do the deployment of the materials yourself. This means that you set up your own social media campaigns, purchase advertisements or distribute flyers.

Can you create a marketing plan for me?

Yes and no, yes we can help you create your marketing plan but we can't do it for you. It is important that you are in control of your plan. You have to be behind it and feel that you have an executable plan that fits the plans in your organization. Together we can tell your story, define your goals and determine what is needed to realize them. In the execution, we stand beside you and build your brand story together so that you achieve success.

What is content marketing?

Content marketing is offering relevant information to your target audience without focusing on selling your product or service. In our blog ‘Content marketing: what is it?’ we explain in detail what it is, how to apply it and what the benefits are.

What do you put in a good marketing plan?

Basically, your marketing plan consists of a number of components:

  • your ambition/goal: where do you want to achieve?
  • an overview of the market: what trends are important, what are competitors doing, where is your strength (you might consider a SWOT)?
  • the target audience and its needs: who will you serve and what problem will you solve?
  • proposition: what are you promising your target audience?
  • marketing kpi's: what metrics help you know if you are successful?
  • Marketing/campaign strategy: how will you reach your target audience, what channels will you deploy, what marketing tools do you need?
  • action plan: what will you do when to actually achieve success?

Very important! You can make your marketing plan as extensive as you want but always make sure it remains practical. A super detailed plan may seem wonderful but if it stays that way, it will be useless. Make sure you put enough on paper to get started but don't get bogged down in details. Because remember: today's world is different tomorrow, so keep in mind to adjust. And that doesn't matter!

Can I also use you on an interim basis?

Sure! It can have many advantages to employ us ‘permanently’ for a number of hours per week for a certain period of time. This way, we get to know your organization well, can help you establish the marketing strategy, and then we both benefit from the knowledge gained when we implement the strategy. Are you really looking for someone for more than 28 hours? Then you haven't come to the right place.

What is marketing?

According to Kotler, marketing is the process by which companies create value for the customer and build strong customer relationships to get value from the customer in return. In our words, marketing is everything you do to optimize your product or service for the end user and tell them about it. Why tell and not engage? Because you have to let people know you're there before you can engage in conversation.

Can I also use this session as a second opinion if things are not going well with my current partner?

Yes we do. We are happy to look with you if you are unsure about the marketing advice you have received. Not to give the other partner a hard time or to take away work, but to improve your results. Because if you know what is lacking, you can provide your marketing partner with the right feedback so that together you can achieve the best result.

I want to come with someone, is that possible?

Of course! Sometimes it is nice to bring people from different disciplines to really get to the heart of your question. Just let us know in advance who you're coming with, and we'll make sure there are plenty of syrup waffles ;-).

We recently merged, is this session suitable as a starting point for merging our brands?

Yes, with the caveat that this is really a starting point. Merging two brands is an intensive process that often takes months. Finding your shared story is not something you do in one session. So what does this session bring? Insight into the first step toward your unique brand story.

I have been running social media campaigns for months with no results. Can you guys help?

Yes. There are many different reasons why campaigns don't produce the desired results. We are used to thinking about full funnel campaigns that start from the essence of your brand. In a discovery session we examine together where the pain point of your campaign lies. So you can make adjustments in order to achieve results.

Will I benefit from this session if I continue without you afterwards?

Of course. We give you a unique perspective on your question. Of course, you may not like our advice or be able to act on it.

My competitor is suddenly very active, I can't keep up, now what?

Don't just sit there, take action. From your own strength, without conceding to your competitor and without letting yourself get worked up. What exactly should you do then? We'll figure that out together in a discovery session, so that we can then create a suitable concept.

Help, I sold a lot but not enough people to meet demand, now what?

Book a discovery session soon! Then together we will explore what you need to attract the right colleagues. And of course, we'll show you an inspiring example if you like.

Do you only look at marketing issues or do you look more broadly?

In the discovery session We look at the full scope of your organization. Our business background helps us quickly understand where the real question, pain, or challenge lies. With our creativity, we arrive at clear, workable, and especially fun solutions that you can use. The insights from the discovery session form the basis for creating a fitting concept.

Who is the retainer for?

It’s for decision-makers who lack a high-level strategic sounding board. Typically, we partner with founders and marketing managers. Our expertise lies at the exact intersection of business strategy and creative execution—the precise disciplines required to build a powerful brand and a robust organisation.

How long does the retainer last?

That is entirely up to you. The longer we work together, the deeper our understanding of you and your business becomes, allowing us to deliver value even faster. Within a few months, we’ll be completely in sync, helping you reclaim your clarity at speed. If you ever feel you no longer require our external perspective, you can easily cancel the retainer, and it will conclude at the end of the current billing month.

Can you also support us with execution?

Absolutely. As a creative-strategic agency, we develop concepts tailored to your ambitions and support their practical execution. For this, we scope out separate, standalone projects. The retainer itself is entirely independent of hands-on execution.

Why do you limit your roster to a maximum of 8 clients?

This ensures we can continuously dedicate the time and deep focus each client deserves. Furthermore, it preserves the space required for our own creative work. Developing concepts and overseeing execution is vital for keeping our own edge sharp, ensuring we stay at the forefront of what truly works in the market.

Can I get started with a concept myself?

Yes, certainly. We'll ensure the concept idea is fully developed so you can get started with it yourself. Experience has taught us that it's beneficial to regularly check together whether everything you're doing aligns with the concept. For this, you can retainer conclude. Still need help with the output? Feel free to reach out then too. Together with the experts in our network, we produce websites, online and offline content (incl. photography, video, podcasts, copy), print materials, etc.

Campaign

Do you also develop campaigns?

Yes! We can develop great campaign concepts for you and help you create all the content and other marketing materials you need for implementation. In the end, you do the deployment of the materials yourself. This means that you set up your own social media campaigns, purchase advertisements or distribute flyers.

I have been running social media campaigns for months with no results. Can you guys help?

Yes. There are many different reasons why campaigns don't produce the desired results. We are used to thinking about full funnel campaigns that start from the essence of your brand. In a discovery session we examine together where the pain point of your campaign lies. So you can make adjustments in order to achieve results.

Can I get started with a concept myself?

Yes, certainly. We'll ensure the concept idea is fully developed so you can get started with it yourself. Experience has taught us that it's beneficial to regularly check together whether everything you're doing aligns with the concept. For this, you can retainer conclude. Still need help with the output? Feel free to reach out then too. Together with the experts in our network, we produce websites, online and offline content (incl. photography, video, podcasts, copy), print materials, etc.

Web

Do you also develop recruitment websites?

Yes indeed! In fact, we do so with great pleasure. Check for example ’Which door do you open’, The recruitment website we developed for ASSA ABLOY. A fast website, optimized for Google and easy filter options are high on the priority list when it comes to recruitment.

I have a large database with a lot of content, can you handle that?

Before we say a resounding yes to that, we'd like to hear what your requirements are. But large databases are no stranger to us. For example, take a look at Patient Experience Stories, a database of more than 8,000 items that we made easily searchable.

What does a new website cost with you?

That depends entirely on your wishes. But of course you don't want to hear that. We develop websites from budgets of €8,000 excluding VAT.

How do I know if you are a good fit for me as a website developer?

Well, there's only one way to find out: come meet us! We also wrote a blog for Frankwatching To give you some guidance in selecting a good party.

I work for a large organization and am stuck with my current website environment, can you help me anyway?

Yes. We have experience with Drupal, Sitefinity, Umbraco and Adobe Experience Manager. The platform is not leading for us, your story is. We can help you structure your content, develop new content and further develop your current website. For example, we developed a completely new website Adobe Experience Manager for Focuscura and helped Edin Dental Academy migrate to Umbraco.

Do you also do web design?

Webdesign we always do in cooperation with a partner. Sometimes this is an independent designer, sometimes another agency. Because together, things get better. Our expertise lies in the application of the design so that it really works for you.

I am self-employed, can I also come to you for a new website?

No sorry. In our experience, a custom made design is often not within an independent's budget. And then we are bummed that we can't make what we love for you. A waste of both our energy :).

Concept

What is a concept?

A concept is the visual translation of a feeling, idea, or ambition. It's the brand's hook to which you can hang everything you do. In images and in text. A good concept can be summarized in one sentence. THE sentence that is central to everything you do. Want to know more about what a concept is and why it works? Then read our blog. ‘Marketing isn't about resources; it's about living a rock-solid concept.’.

Find your hero story

Who is this evening for?

For everyone looking for their most powerful brand story. Often these are entrepreneurs and marketing managers, sometimes decision-makers active in another field but who feel their brand story or personal pitch is due for an update.

I don't like whiskey, will this evening still be interesting?

Certainly! This evening is none Whiskey tasting. It's an evening to understand what a good brand story is. To discover the crux in your story, so that you can then get started on creating your new story.

And as for the whisky, feel free to order another drink that you do enjoy.

Can I do this session with my entire team?

That is certainly possible. In this case, we will organize a session specifically for your team. The session can then also take place on a day of your choice. Please contact Meet with us to discuss the possibilities.

Can you also help me with the elaboration?

After this evening, you'll know where the crux of your story lies. This is the beginning and certainly not a polished story yet. Of course, we can fully guide you to your perfect brand story and help you implement it. A logical first step is to book a discovery session.

Plan your introduction

Clear in 30 minutes whether we are a match

Wondering if we can help you with your challenge? Schedule a free intake and find out in 30 minutes if and how we can help you.

Didn't find a suitable time? Then take contact meet us.