Recruitment website ‘which door do you open?’
Getting potential colleagues to your job site ‘anyone can do. But how do you ensure that the right people know how to find you? And how do you then convince these people to actually apply? For ASSA ABLOY Entrance Systems we developed a really fast job site with a story that fits who they are.
From concept to impact: recruitment website ‘which door do you open?’
Team Two-headed
Floor, Takis
Team ASSA ABLOY
Machteld, Rowin, Julie (Fingerspitz)
Our approach
Discovery session
We defined the candidate journey. How do we ensure that a mechanic or sales person immediately finds the right information without getting lost in corporate information?
UX & Design
We designed a job website concept, visually appealing.
Content creation
We wrote recruiting copy that charged the culture and produced powerful imagery.
Construction & Livegang
We built a website with a super simple application flow to keep the barrier as low as possible.
Together with the marketing team, we developed the campaign ‘Which door do you open. A campaign in which we focus on real stories of people from our own team. Based on a well-founded question, we developed a really fast website with the main goal of enthusing and convincing people to apply.
With a look and feel that is largely in line with the corporate ASSA ABLOY design, we radiate authority. The idiosyncratic tweaks in the design convey the individuality of the Ede branch.
Functionally, the website is easy to manage and fully optimized for good findability in Google.
Is the website ready now? No certainly not. We are working through with the ASSA and Fingerspitz team to optimize the website and create new content. Everything to attract exactly those colleagues who fit the culture and want to help build a sustainable future in the world of access solutions!
We are super proud of what we have put together. And the first reactions to the new website are super positive! On to more valuable job applications.
Machteld, ASSA ABLOY Entrance Systems
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