The pension increase in 2025

As a pension builder and pension recipient, you naturally hope for an increase in your pension every year. But in recent years this has not been a given. Inflation has often been many times higher than the peso increase. But how do you explain this? SNS Pension Fund chose a nice video this year.

  • Concept
  • Videography
Start video

From concept to impact: The pension increase in 2025

Team Two-headed

Floor, Takis, Max

Team SNS Pension Fund

Meggie, Joyce, Wouter

Our approach

Intake

What are the desires?

Production

Who, what, where and when?

Filming

On location at SNS Pension Fund

Assembly

According to script, supported with visuals and mood imagery.

Corrections and delivery

Connecting the dots.

Explaining with video

Pension increases are deliberately determined. And not ‘just’ by the pension fund itself but according to legal rules. These rules are complex and often lead to increases (or decreases) that are difficult to explain. In addition, the new pension system is coming, which makes things even more complicated.

Therefore, commissioned by Buro Brand and working closely with Montae and Partners, we developed a professional video message. With this video, SNS Pension Fund hopes to properly explain to their supporters how the 2025 increase came about and what this means in view of the new pension system.

Whether this worked out? Watch the video and feel free to let us know.

So far we have received great feedback on the video. Our colleagues at Montae thought it was a nice and clear video and the video has also been well received at the Pension Fund.

Meggie, Montae & Partners

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