I-nurses Sapphire

That much is changing in healthcare is obvious, but how do you keep up as an organization? And is innovation always ‘with a plug’?

Concept
Campaign
Videography

From concept to impact: I-nurses at Sapphire

Team Two-headed

Floor, Takis, Max

Team Sapphire

Vivian, Sergei

Our approach

Discovery session

Innovation in healthcare is abstract. We engaged with I-nurses to understand what their work entails and how they use technology at the bedside.

Rotary Day

We walked with the I-nurses and portrayed how innovations such as smart glasses or sensors make work easier and improve care.

Assembly

We edited an inspiring video showing Saffier leading the way in healthcare innovation, intended to enthuse new colleagues and stakeholders.

For Saffier, we created a series of very short hapsnap snippets to talk about the iNurse. In this workplace and between healthcare organizations, there was a lot of talk about the iNurse, but there were also a lot of viewpoint differences.

What we did learn is that the iNurse really had to find and make his/her niche, aar that an awful lot of value did come out of it.

You can find the entire series on vimeo

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STET

Impact with spoken word

Concept

Videography

Commissioned by STET, we filmed this penetrating portrait "To whom ever this may concern" by Onias Lansveld in which he delivers his monologue for the 2021 Keti Koti festival. Because of the hard Industrial background his texts come in extra.

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Intercel

An executable marketing plan

Strategy