An executable marketing plan

We helped Intercel set up the 2023 marketing plan. A plan that connects to the organizational goals for the next 3 years and provides the right tools to get started right away.

Strategy
Concept
Marketing

From concept to impact: An executable marketing plan

Team Two-headed

Floor

Team Intercel

Stacey

Our approach

Discovery session

We dove into the world of batteries and accumulators to understand the market, the competition and Intercel's unique strengths.

Strategic session

Together with management, we set the course for the next three years. Where are the growth opportunities and who is the ideal customer?

Marketing Plan

We delivered a concrete, executable plan. Not a thick tome, but a clear roadmap with actions, channels and KPIs.

Implementation

We helped to start the implementation so that the plan did not end up in a drawer but produced immediate results.

The largest battery factory in Europe is what Intercel is aiming for in the coming years. Batteries designed and manufactured in the Netherlands for all of Europe. This ambition requires not only an amazing factory (the construction of which is in full swing) but also a solid marketing plan. With the marketing plan, we guarantee:

That we know what is going on in the market
That the offer is consistent with this
That a strong brand is consistently built
That potential employees know why Intercel is ‘the place to be
That all key stakeholders know what Intercel has to offer them
That employees remain super proud of their workplace
and that we know exactly what projects and campaigns are needed for this in 2023.

In two sessions to a practical executable plan

Together with Intercel, we spent two sessions, both lasting half a day, to find out what the issues are, what the ambitions are, and how we could turn this into a practical plan. Although we provided a framework for the plan, the marketing department wrote the plan itself. Essential to the success of the plan. Now that the marketing plan is in place, we move on to implementation. Working with the marketing and communications staff, we will develop the appropriate content needed to achieve the above.

Learning from other organizations

At Intercel, marketing is still in its proverbial infancy. The importance of good marketing is definitely seen but they are still shaping their own methods. Therefore, our experience within other organizations helps Intercel find their own way while being inspired by our experience.

I'm sure having a good plan is going to give me peace of mind.

Stacey, Intercel

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