Annual plan time has been around for a while. In general, the fourth quarter in large(r) organizations is dominated by the annual plans for the coming year. For many it is a ‘must do’ and therefore a reason to put it off. Nevertheless, as far as marketing is concerned, I am a great believer in making an annual plan. I give you 6 reasons.

Everyone is talking about ‘content marketing’ but what it really is? And more importantly, how do you apply it? Content marketing is offering relevant information to your target audience without focusing on selling your product or service.