The possibilities are endless
It sounds simple: with interactive video, the viewer clicks through the video themselves. And it is. But there's more! You can link to in-depth information while the video is playing. For example, with an in-depth video, a pdf download, a link to a specific page on your website or simply by showing a pop-up with more information. In addition, you can retrieve information. Ask the name of your viewer to make the video even more personal. Or offer a contact form in the video. This way, the viewer doesn't have to leave the video. Nice and easy.
Did you know you can also link to specific parts of the video? Useful if you want to highlight specific information from the video.
Interactive video as a strategic tool
Interactive video is more than a fun way to watch video. It is a strategic tool to optimize business processes while maintaining the personal touch. Where people, people face-to-face, lies an optimization opportunity. Because if you can still speak to people well with video, you free up your colleagues to answer those questions you can't automate. So that your team can do things that really matter. That make a difference in the success of the organization.
In addition, interactive video is a great tool to use as an acquisition tool. Personalize the video, refer prospects to specific information relevant to them and connect directly.
6 smart applications of interactive video
The possibilities of interactive video are endless. If you can invent it, it can be technically realized. But making it up as you go along is often quite difficult in practice. So get inspired by these 6 clever applications of interactive video.
1. Effective onboarding
Close the gap between the moment of signing the contract and the first working day of new colleagues by sending an interactive video in advance. In the interactive video you take your future colleagues into your story. For example, explain what your new colleague can expect during the first working day, what the induction process looks like and how lunch works. You can also tell more about the history of the organization, what your mission is and which teams contribute to it in which way. This way, new employees come to their first working day well prepared. Not only great for their confidence but also for their enthusiasm. Because how nice is it when even before your first day at work you are included in the story of your prospective employer?
By the way, did you know that this contributes to successful onboarding? And that it reduces the likelihood of turnover? Check here How Sapphire uses interactive video for onboarding or be inspired by MSPS.
2. Make mandatory workouts fun
Mandatory training for all (new) employees? For example, to explain how you handle data security and customer privacy? Use interactive video! Employees learn in a fun way and you can see exactly who has completed the training. Add in some test questions and you will also know if people actually understood it. In short, effective learning and results measurement.
3. Create interactive recruitment videos
With interactive video, you can introduce potential employees to the organization in a fun, distinctive way. In addition, you use the videos directly as a lead generator. After all, you add easy, fun(!) forms. Chances are that those leads really are valuable leads, after all, people know a lot better who they are applying to. In short, interactive video contributes to more valuable job applications!
4. Create digital video tutorials
Video tutorials but interactive. As a viewer, skip straight to the point you actually want an explanation about. And enjoy super clear explanations that you can actually use to solve questions yourself. Happy customers and fewer questions on the service desk. So the service desk staff can do things that really make a difference.
5. Make difficult topics accessible
Do you have a lot to tell? Or do you have a lot to tell? For example, to comply with a legal obligation to provide information? Then interactive video offers a solution. You break up large chunks of information into pieces. You take viewers by the hand step by step and guide them through the information in a way that suits them. Think about making retirement information accessible. Explaining investment products. Informing about choices while taking out a mortgage. Or guiding people in making the right choices for their insurance.
6. Make peer review groups even more educational with interactive case studies
Use interactive video to present practice cases and discuss them with each other during the video. Adding different choice moments changes the course of the video and thus the outcome. A super effective way to discuss different approaches with each other to challenges that often have no standard solution.
Activate, motivate and retain
With interactive video, you help viewers easily find their way when you have a lot to say. You motivate them to look further. Hold attention by staying relevant and offer additional interaction opportunities. Again, the possibilities are endless. The crux is in determining what you want your viewers to achieve.
