ASSA ABLOY Corporate MUK video
A MUK is a Machine Upgrade Kit, which ASSA ABLOY knows how to upgrade all kinds of doors in a very clever way.
From concept to impact: ASSA ABLOY Corporate MUK video
Team Two-headed
Floor, Takis, Max
Team ASSA ABLOY
Machteld, Erik
Our approach
Script & Storyboard
We translated the technical specifications of the Machine Upgrade Kit (MUK) into an understandable script and visual storyboard.
Rotary Day
We filmed the installation of a MUK on an existing door, so customers can see exactly how easy the upgrade is.
Assembly
A clear explainer video that supports sales and mechanics in their story to the customer.
When you say ASSA ABLOY Entranse Services NL, you say sustainability and circularity. That's really deeply rooted in ASSA's dna. Whether it's to Refurbished Spare Parts involves or to take a holistic approach to a circular business model, ASSA has a sincere and real story about it.
Great to tell that story together more and more and more extensively. We also made some social snippets of this commercial:
Nice to see what goes on behind a door
Machteld, ASSA ABLOY Entrance Systems
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