City videos for Interparking

How do you deploy locally relevant video content without organizing a new shoot for each city? For Interparking, we developed a concept where we reuse existing footage and combine it with a flexible text template. This way, we create short, powerful shorts that make the benefits of online booking directly visible at the city level.

  • Strategy
  • Concept
  • Marketing
Start video

From concept to impact: Smart promotional videos for ‘online booking’

Team Two-headed

Floor, Takis

Team Interparking

Nienke

Our approach

Image inventory

Selecting useful mood images from the existing library.

Concept development

Design a visual template for text overlays.

Textual interpretation

Elaborate key messages for the benefits of online booking.

Template-building

Technical realization of a format in which texts are flexibly adaptable.

Production shorts

Editing 6 unique video variations based on the atmospheric images.

Format

Optimization to 16:9, 1:1 & 4:5 formats for wide applicability.

Local impact with an efficient budget

Interparking wanted to promote the benefits of ‘online reservation’ at various locations in the Netherlands. The challenge was to create diverse, city-specific content with a limited budget that could be widely deployed on different platforms.

Our approach: dynamic templates and smart reuse

Instead of creating new shots, we started from existing atmospheric images. We developed a fixed template in which texts can be easily adapted to the specific location or city. The videos are designed as powerful 12- to 15-second shorts, without voice-over but with large, clear text on screen. By choosing the 16:9 format, the content is optimally accessible for various online channels.

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