Renewed brand strategy Edin

For many years, Edin has been the largest, accredited, private training provider in oral health care. A training provider that was on the eve of a major growth step. With a move to new, modern and much larger premises, training capacity was significantly increased. But what does it mean for your brand story when you are literally outgrowing your old premises? That requires sharpening and testing what is still correct.

  • Strategy
  • Concept
  • Marketing
Renewed Edin brand strategy

From concept to impact: revamped brand strategy Edin

Team Two-headed

Floor, Takis

Team Edin

Anne-Peter, Simone, Michelle, Anouk and Jurriaan

Our approach

Discovery

We analyzed the leap in growth Edin had taken: from educator to THE authority in oral care. Was the old jacket still correct?

Strategic session

Together with management, we redefined the core values and brand promise appropriate to the new size and premises.

Brand Passport

We captured the renewed identity in a concrete brand document, the basis for all future communications.

In an intensive branding session, we explored with Edin's team what they were up against. Why it feels like it's not flowing with them and how to tackle this. Together we redefined the brand values. Determined what they essentially mean to Edin and how this translates to their target audiences.

The result: a story that rings true again

In addition to the brand values, we developed a new tagline. We wrote the mission, vision and corporate story and determined what actions were needed to load this renewed story. Among employees, customers, students and other stakeholders.

Edin has since been acquired by a new owner and implementation of the new brand strategy has come to a halt.

 

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