Refurbished parts center

What once started in a mechanic's shed has now grown into a professional workshop. In the refurbished parts center, ASSA ABLOY reuses every possible part from their automatic doors. Also from competitor doors, by the way. Everything to be fully circular.

  • Concept
  • Videography
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From concept to impact: refurbished spare parts center

Team Two-headed

Floor, Takis

Team ASSA ABLOY

Machteld

Our approach

Concept

How do you make a technical subject like ‘parts reuse’ sexy? By focusing on the craft and its impact on sustainability.

Production

We transformed the workshop into a film set, making sure that work could go on as usual.

Rotary Day

We filmed the mechanics in action: we beautifully captured the disassembly, cleaning and testing of the parts.

Assembly

The result is a cool, industrial video that shows that refurbished is not ’second-hand,’ but quality with a green edge.

For a full day, the men from the refurbished parts center took us through their story. The love for reusing as many materials as possible, is deeply rooted. In addition, speed also plays a role. Materials are expensive and sometimes hard to come by. By reusing as many materials as possible, ASSA ABLOY can supply specific parts quickly. That's great when technicians are on site and need just that one part to fix the problem.

How cool to see this location come to life like this!

Machteld, ASSA ABLOY Entrance Systems

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