Refurbished parts center

What once started in a mechanic's shed has now grown into a professional workshop. In the refurbished parts center, ASSA ABLOY reuses every possible part from their automatic doors. Also from competitor doors, by the way. Everything to be fully circular.

  • Concept
  • Videography
Start video

From concept to impact: refurbished spare parts center

Team Two-headed

Floor, Takis

Team ASSA ABLOY

Machteld

Our approach

Concept

How do you make a technical subject like ‘parts reuse’ sexy? By focusing on the craft and its impact on sustainability.

Production

We transformed the workshop into a film set, making sure that work could go on as usual.

Rotary Day

We filmed the mechanics in action: we beautifully captured the disassembly, cleaning and testing of the parts.

Assembly

The result is a cool, industrial video that shows that refurbished is not ’second-hand,’ but quality with a green edge.

For a full day, the men from the refurbished parts center took us through their story. The love for reusing as many materials as possible, is deeply rooted. In addition, speed also plays a role. Materials are expensive and sometimes hard to come by. By reusing as many materials as possible, ASSA ABLOY can supply specific parts quickly. That's great when technicians are on site and need just that one part to fix the problem.

How cool to see this location come to life like this!

Machteld, ASSA ABLOY Entrance Systems

Plan your introduction

Clear in 30 minutes whether we are a match

Wondering if we can help you with your challenge? Schedule a free intake and find out in 30 minutes if and how we can help you.

Didn't find a suitable time? Then take contact meet us.

See more work?

Your Door Partner

Concept development Your Door Partner

ConceptConcept
WebWeb
MarketingMarketing

Completely revamp an existing initiative? Yes we can! What started as a small project within ASSA ABLOY grew into a successful initiative to help entrepreneurs service their automatic doors. Under Erik's fresh wind, the time was finally ripe for this initiative to stand on its own two feet. And with that, of course, comes its own brand identity and appropriate website.

View case
Infomedics

Customer testimonial Dental practice Acacialaan

ConceptConcept
PhotographyPhotography
VideographyVideography

Infomedics brings the voice of the customer to life with authentic video portraits. By interviewing customers in their own work environment and showing them in their daily practices, we create powerful testimonials. This content not only serves as social proof, but also forms the basis for a sustainable video format.

View case