Interactive trade show booth video
For the Dental Expo, we developed an interactive experience that leads visitors physically through the booth as well as in depth online. By cutting the production into three parts - the tour, the ‘practice of the future’ and a post-expo version - we created content that remains relevant both on the show floor and long afterwards.
From concept to impact: Interactive video tour: The practice of the future
Team Two-headed
Floor, Takis
Team Infomedics
Marjon, Sander, Sjoerd
Our approach
Project Phasing
Breaking up production into three sub-projects for trade show and online.
Route & Scripting
Establish the set route through the booth and interaction moments.
Studio Recordings
Half-day recording with the presenter in a controlled environment.
Visual Design
Integration of software visuals in collaboration with Gstalt.
Interactive Layering
Building the video tour with viewer choice moments.
Subtitles
Optimization for use on a noisy exhibition floor.
Live at Dental Expo
Using the tour as a digital guide through the booth.
A hybrid tour for the Dental Expo
How do you lead visitors through a joint Vertimart and Infomedics booth in an innovative way? The question was to create an interactive video tour that would guide visitors on the show floor, but also serve as an online tool after the Expo to discover the new offerings.
Our approach: smart interaction and reusability
We chose a studio recording with a presenter, enriching the footage with software visuals by Gstalt. The video is fully subtitled to make an impact even in a noisy trade show environment. After the fair, we adjust the interactive layer: we remove specific references to the physical booth and actions that were only relevant on site, leaving a powerful online tool.
From trade show guide to online knowledge tool: one interactive video, two worlds.
Marjon, Infomedics
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