An honest story about sustainability

Sustainability is a hot topic but ASSA ABLOY has genuinely been working on it for years. Time to tell their story really well for once. We built a professional studio set and interviewed Ralf de Ruijter, Business Unit Manager at ASSA ABLOY Entrance Systems in Ede.

  • Concept
  • Videography
  • Copy
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From concept to impact: An honest story of sustainability

Team Two-headed

Floor, Takis, Sophie, Max

Team ASSA ABLOY

Machteld, Ralf

Our approach

Concept

We chose an intimate studio setting to put the focus entirely on Ralf de Ruijter's story.

Production

We built a professional set on location in our studio, complete with lighting plan and multi-camera direction.

Rotary Day

We recorded the interview, coaching Ralf to tell his vision of sustainability naturally and convincingly.

Assembly

We edited the images into an honest and powerful story that shows that sustainability at ASSA ABLOY is not a catch-all term, but daily practice.

To really tell their story well, we used footage from previous video productions. Because their story about the ‘refurbished parts center’ really shows how they are building a circular business model. Images from production about their sustainable product the ‘MUK’ (modernization upgrade kit) also came in handy.

With that, this production is a good example of how you benefit from working with an established video partner. By now we have shot so many great images for ASSA ABLOY that we are able to tell more and more stories in an accessible way. That not only saves on budget but also benefits the story.

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