Stock photography of your own people
Beautiful photography on your website and in campaigns is indispensable. Yet many organizations quickly turn to stock photography. A missed opportunity! With ASSA ABLOY, we developed a concept to express their culture through real, professional photography.
From concept to impact: stock photography of your own people
Team Two-headed
Floor, Takis, Francis, Monique
Team ASSA ABLOY
Machteld, colleagues
Our approach
Concept & Shotlist
We determined the imagery: no stiff stock photos, but dynamic images of real people in real work situations.
Rotary Day
At various locations we photographed ASSA ABLOY employees. Not models, but the real heroes of the shop floor.
Image editing
We selected the best images and edited them in ASSA ABLOY's signature style.
Completion
A comprehensive image bank that the marketing department can use for years to come for presentations, web and print.
We previously developed the concept ‘Which door do you open. To further strengthen this concept, professional photography of their own people was essential. After all, who better to show and tell what ASSA ABLOY brings to them as an employer than their own employees?
Over two full days, we put both a number of mechanics and their office staff in photographs. In addition, we interviewed 10 people to bring out their ASSA story. After all, what brought them to their workplace and what keeps them here?
The stories can be read at www.welkedeuropenjij.nl/deurverhalen. By the way, here you also admire the beautiful photography we realized together with Francis.
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