Series of short campaign videos
With short videos of up to 30 seconds, Saffier excites its target audience to learn more about what Saffier has to offer. Based on existing material, we developed a format in which we can easily produce large quantities of videos. Which can be used by organizations as well as paid.
From concept to impact: short videos for social
Team Two-headed
Floor, Takis, Sophie
Team Sapphire
Vivian, Sanne
Our approach
Intake
Determine what is needed.
Concept
Our idea worked out in sketch form.
Template
Development of video template
Assembly
Make 16 different videos
Smart use of existing video material
Saffier is a care organization with 10 locations around The Hague where people can live long-term. Earlier we made beautiful videos to visualize all the locations. Think of it as a digital tour to get a feel for the various homes and facilities.
The videos that average 3 minutes give a great picture of what Sapphire has to offer. But are too long to excite people on social media. Therefore, we developed a fixed format in which we can excite people with a specific message. For each location, we developed 2 short video snippets of up to 30 seconds.
The result
The videos have been used in paid campaigns to raise awareness of specific locations. In addition, they are great for periodic deployment on organic socials.
Super nice that we can now use videos campaign-wise.
Vivian, Sapphire
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