Concept development Your Door Partner
Completely revamp an existing initiative? Yes we can! What started as a small project within ASSA ABLOY grew into a successful initiative to help entrepreneurs service their automatic doors. Under Erik's fresh wind, the time was finally ripe for this initiative to stand on its own two feet. And with that, of course, comes its own brand identity and appropriate website.
From concept to impact: concept development Your Door Partner
Team Two-headed
Floor, Takis, Sophie
Team Your Door Partner
Erik, Machteld, Michel
Our approach
Discovery session
We analyzed the existing initiative. What makes this service concept unique to entrepreneurs and why does it deserve its own brand identity?
Branding
We developed the name ‘Your Door Partner’ and a corresponding fresh, businesslike visual identity that exudes trust and service.
Website design & construction
We translated the brand into a conversion-oriented website where business owners can directly indicate their service needs.
Launch
We delivered a complete brand that was ready to enter the market as an independent player.
Door Service Direct, that was the project name of the already running initiative. Door Service Direct made it possible to book a mechanic for maintenance on your automatic door yourself. Ideal for business owners who have little time and want to decide for themselves when a mechanic will come by.
After years of fine-tuning, the potential became really clear. Time to professionalize! Together with Erik, General Manager Your Door Partner, we developed a new concept.
A stand-alone brand with its own mission
A stand-alone company requires its own brand identity appropriate to its mission. A mission substantially different from the mission of the parent company ASSA ABLOY. And so ‘Your Door Partner’ was born. A fitting brand name that can be used internationally (yes the ambition is great!).
We developed the brand identity into a workable concept. With handles in design and tone-of-voice and a clearly written mission.
Book a mechanic within 1 minute
You do that, of course, on www.yourdoorpartner.nl. We developed the website from A to Z. In other words:
- Wireframe
- UX design
- Design
- Copy
- Construction
- Content migration
Are we done now? Certainly not. Together with Your Door Partner, we make the translation into their services and appearance. Resulting in a beautifully designed company bus and professional company clothing!
What's next?
Running a campaign, of course! Because all of entrepreneurial Holland should benefit from Your Door Partner's service!
Plan your introduction
Clear in 30 minutes whether we are a match
Wondering if we can help you with your challenge? Schedule a free intake and find out in 30 minutes if and how we can help you.
Didn't find a suitable time? Then take contact meet us.
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