Edin dental academy
Edin is one of the largest and most professional educators within the dental world in the Netherlands. To get more people excited about dental assistant training, we made this peek into a dental assistant's working day.
From concept to impact: Edin dental academy
Team Two-headed
Floor, Takis
Team Edin
Anne Peter, Simone
Our approach
Production
We first translate the client's idea and wishes into a film plan that we can give hands and feet to
Rotary Day
A beautiful day on location at an amazing beautiful dental practice. The day progresses and we find that real story of that real human being
Assembly
Everything comes together in this story that centers on Belle. Not too much fuss, but with both feet on the ground.
Completion
A few versions later and certainly some social snippets later, the videos can be deployed in the campaign.
Campaign
Continually see what is successful, what works and what does not work. Then dare to listen and adjust. That is where our strength lies.
As a small child, you may not immediately dream of becoming a dental assistant. Nevertheless, they are plenty needed and often very enthusiastic about their profession themselves. In this video, a dental assistant takes the viewer through her life as a dental assistant. The video is part of a large campaign in which Edin wants to enthuse more people about the profession.
The result of the videos is stunning. They are not only high quality but also tell exactly the right story.
Anne Peter, Edin
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