Real stories about studying at Eu-HEM
The European Master in Health Economics and Management (Eu-HEM) is an international, two-year master's degree for ambitious students. But how do you show potential students how unique this program is? And how do you make them feel if they fit into this program? With authentic stories, told in video.
From concept to impact: real stories about studying at Eu-HEM
Team Two-headed
Floor, Takis
Team Eu-HEM
Skander, Frederick and Wies
Our approach
Discovery session
What is the core message? We wanted to show that Eu-HEM is not just a study, but a life-changing experience.
Concept
We chose personal portraits of alumni who tell how the study has shaped their careers and lives.
Script
We drafted interview questions that went deeper than the standard questions, looking for the emotion and the real stories.
Rotary day(s)
We interviewed former students and filmed them in their current work environments.
Assembly
We processed the interviews into inspiring stories that motivate new students to apply.
In an inspiring video, a student, teacher and alumni share their experiences with Eu-HEM. Real stories from people who actually follow(d) the program or are involved in it. By interweaving the three perspectives, we highlight different aspects of the master's program. With the goal of showing potential students what studying at different top European universities can bring. Because yes, it is cool to study in Oslo, Bologna, Innsbruck and Rotterdam, but it also brings you to inspiring places after your studies!
The full video is mainly for use on the website. To excite people to watch the video, we developed 3 short variants (max 25 seconds) to tease people. These were used in a paid social campaign.
What a great idea to intersect three perspectives! Great preparation, clever film work and super editing, thank you!
Frederick, Eu-HEM
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