Customer testimonial Dental practice Acacialaan
Infomedics brings the voice of the customer to life with authentic video portraits. By interviewing customers in their own work environment and showing them in their daily practices, we create powerful testimonials. This content not only serves as social proof, but also forms the basis for a sustainable video format.
From concept to impact: Video portrait and social snippets for Infomedics
Team Two-headed
Floor, Takis
Team Infomedics
Sjoerd
Our approach
Strategic Intake
Aligning campaign goals and snippet deployment.
Interview Preparation
Focusing the right questions for the client.
Concept & Template design
Development of the format in line with the corporate identity (Gstalt).
Rotary day on location
Recording of the interview and action footage (B-roll) in practice.
Customer portrait
Client photography for additional editorial expressions.
Assembly
Creation of the full video portrait.
Social Snippets
Convert material to landscape and portrait formats.
Subtitling & Branding
Adding house style elements and subtitles.
Acacialaan dental practice
How do you show the value of Infomedics through the experiences of their customers? The question was to develop a format that offers both depth and is quickly deployable on social media. Important condition: the content must seamlessly match the corporate identity.
Our approach: strategic and scalable
We film clients in their own practice for a sincere and recognizable image, combined with dynamic B-roll imagery. To increase efficiency, we developed a fixed template in collaboration with Gstalt so that the design is directly in line with the corporate identity. In addition to the main video, we provide short snippets in both landscape (16:9) and portrait (9:16) for maximum impact on all social channels.
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