ASSA ABLOY lets customers do the talking

For a large-scale campaign, to engage with housing associations, we developed the content. With an honest story from Linda, procurement and contract management consultant at Portaal, we show what a partnership with ASSA ABLOY can mean.

  • Concept
  • Videography
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From concept to impact: ASSA ABLOY lets customers have their say

Team Two-headed

Floor, Takis

Team ASSA ABLOY

Machteld, Linda

Our approach

Preliminary interview

We spoke at length with Linda from Portaal to get her experiences and the gist of the collaboration to the surface.

Rotary Day

We interviewed Linda on location in a relaxed setting, allowing her to tell her story authentically and convincingly.

Assembly

We cut the interview down to the essentials, supported with images of the locations where ASSA ABLOY does maintenance.

A day on the road with two ASSA ABLOY mechanics at Portaal, resulted in a nice extended story. With a video where you not only hear Linda's story but also see real footage of their work environment and the mechanics, we keep the viewer engaged.

In addition to the video, we worked with ASSA ALBOY on the following:

  • transcribed interview with Linda
  • portrait photos of Linda
  • copy for the campaign pages
  • ongoing marketing advice

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