From app to valuable and distinctive brand

The Mantelzorger App team has been committed for years to supporting family caregivers in their difficult task. A task no one is prepared for and often difficult to combine with the professional and private life of the caregiver.

The task of informal caregivers is further complicated by how care is organized. More than once, informal caregivers are sent from pillar to post and things have to be explained over and over again to different agencies. Although the Mantelzorger App does not take the actual care out of their hands, the app makes their lives considerably easier.

The brand identity and roadmap to growth

In two valuable sessions, we delved into the authentic story behind Mantelzorger App. We defined the mission, vision and core values. We discussed ambitions, associated goals and possible avenues of attack.

All this we summarize a concept. The brand identity of the renewed Mantelzorger app. The roadmap that should lead to growth and real change in healthcare in the coming years.

What's next?

A new website to match the new story of Mantelzorger App. The basis for a campaign to continue to grow sustainably.