FNV ‘Reset the system’
The tax system needs to be fairer, but real. And that is exactly what the FNV is working for. With ‘Reset the system’ they are initiating a movement to create awareness in all layers of our society. This was also the case during the first ‘Reset the system’ event of which we made a short registration.
From concept to impact: FNV ‘Reset the system’
Team Two-headed
Takis, Max, Jaap
Team FNV
Irina, Erna
Our approach
Production
Leading up to the event, we agreed on which speakers and moments were essential for video coverage.
Rotary Day
During the meeting, we filmed the speeches, the interaction with the audience and the atmosphere of militancy and togetherness.
Assembly
We created an energetic event video that powerfully captures the urgency of the ‘Reset the system’ message and serves as the starting shot for the movementin
The problem with our tax system is big. And many rich people see that too. The tax burden is incredibly unfairly distributed and that has to change. During the ‘Reset the System’ event, Petra Bolster (International Secretary & Member of the Executive Board of the FNV) and Sander Schimmelpenninck (chairman of the day) will talk to each other. Together they will explore the magnitude of the problem and try to give the people in the room tools on how they too can make a valuable contribution to the necessary reform.
The video is being used as part of a larger campaign through which they also want to reach people who could not attend this event.
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