Roadshow 3 to 1 Vertimart
How do you get the maximum return from a physical event? We developed a comprehensive package of content for Vertimart's Roadshows in Maarssen and Leiden. By combining atmospheric images, integral knowledge sessions and customer testimonials, we turned a one-time event into a sustainable source of marketing material for the whole year.
From concept to impact: content creation roadshows Maarssen & Leiden
Team Two-headed
Floor, Takis, Wayne
Team Vertimart
Sander
Our approach
Draft & Questionnaire
Formulate appropriate questions for the testimonials.
Template Development
Design of Vertimart social media snippets (16:9 and 9:16).
Multi-camera Recording
Integral recording of the master classes in Maarssen.
Event Reportage
Capturing atmospheric images and networking moments on location.
Customer interviews
Taking mini-testimonials from visitors.
Montage Aftermovie
Creation of the summary video report.
Post-production Master classes
Separate delivery of the four knowledge sessions.
Snippet Selection
Delivery of timeline for selection of social content.
Three tracks: Atmosphere, Knowledge and Social Proof
For the road shows, we took a three-pronged approach to best capture the experience and content:
1. Event registration: A dynamic video report of one and a half to two minutes, filled with networking moments, speakers and overall atmosphere. Ideal as an afterthought for visitors and promotion for future events.
2. Master classes: The knowledge sessions were filmed in full with two cameras (one fixed perspective and one free camera for the audience). These four sessions were delivered separately for use in an interactive player or as ‘session missed’ on the website.
3. Testimonials & Snippets: We interviewed customers with a fixed set of questions. Through clever wording, we created unique content for both Vertimart and Infomedics.
Our approach: a new template for Vertimart
In line with previous productions for CHA and Infomedics, we developed a specific social media snippet template for Vertimart. This instantly casts client statements in the right corporate style, including animated text and titles in 16:9 and 9:16 format.
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