IGNE, from marketing plan to content
What started with a marketing plan grew into a structural collaboration for content. In the marketing plan the ambitions are set, with strong content we help IGNE to realize the ambitions and position itself as a tech partner.
From concept to impact: IGNE, from marketing plan to content
Team Two-headed
Floor
Team Igne
Jeroen, Wiert
Our approach
Discovery session
We start with an introduction to get the current situation and the request for help in focus. Where is Igne now and where are the greatest opportunities?
Debrief
We summarize the question and define the frameworks and objectives of the cooperation. In this way, we can be sure that the noses are pointed in the same direction.
Strategic session
Together with Igne's team, we dive in depth. We determine the ideal client, the core message and the strategic route for the coming years.
Marketing Plan
We translate all insights into a concrete marketing plan. This describes exactly which means and channels we use to achieve the goals.
Content creation
Time for action! We structurally produce blogs, photography and social posts that seamlessly align with Igne's strategy and identity.
IGNE develops digital products. Online platforms and apps, that is. They go for solutions that users love and organizations grow from. While they see technical challenges as beautiful puzzles, they lack the time (and passion) to tell the world how good they are at it. That's why potential clients sometimes mistake them for website builders, not really what they want to be. We help them tell the world what they are good at.
Content creation: customer cases, blogs, web texts, white papers, etc.
The marketing strategy in a practical marketing plan: we defined IGNE's positioning and ambitions and translated them into marketing activities. In the short term, we worked on the right expressions through its own channels so that we can campaign in the long term.
Quick wins for repositioning: Loading the IGNE brand starts on IGNE's own website and LinkedIn profiles of IGNE and its co-founders. Content we create is later deployable through social media.
Long-term ambitions: In the long term, we focus marketing activities on attracting new customers. In addition to our own channels, we are looking at using external channels such as blog websites and other relevant platform to share knowledge. To this end, we write ongoing blogs based on the knowledge of IGNE's experts. This allows them to continue doing what they do best.
Floor knows how to strike the right chord in her writing every time. Whether it's blogs, web texts or white papers, it's relaxing to throw knowledge over the fence that comes back to you in immediately postable blocks of content.
Jeroen, Igne
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