In a news item, you report on what's going on at the time. In a corporate video, you tell the story you want to tell. A very different approach with a very different result.

Using two video examples, we'll explain to you where the differences are and when which video form is most appropriate. By choosing the same setting, protagonist and thrust of the story, the differences become super visible.

Anyone doing marketing and branding, and who doesn't, cannot do without video in 2023. Video is hot. Video is everywhere and video works. But how do you make sure you don't run out of money to produce good video material? These 5 tips will help you get the most out of your video budget.

A peek into the two-headed brain. Every job, and entrepreneurship itself, requires creativity every day. While creativity naturally pops out of our office, it remains a process that is not always easy to control.

Content creator, secretly we all are. We email, append, photograph, film and post our asses off. There are also just under 2 billion websites worldwide that content is created for. Yup, that means 1 in 4 people theoretically manage a website. So time to share with you a few smart (free!) tools to make creating beautiful, business-friendly, content easier.