City videos for Interparking
How do you deploy locally relevant video content without organizing a new shoot for each city? For Interparking, we developed a concept where we reuse existing footage and combine it with a flexible text template. This way, we create short, powerful shorts that make the benefits of online booking directly visible at the city level.
From concept to impact: Smart promotional videos for ‘online booking’
Team Two-headed
Floor, Takis
Team Interparking
Nienke
Our approach
Image inventory
Selecting useful mood images from the existing library.
Concept development
Design a visual template for text overlays.
Textual interpretation
Elaborate key messages for the benefits of online booking.
Template-building
Technical realization of a format in which texts are flexibly adaptable.
Production shorts
Editing 6 unique video variations based on the atmospheric images.
Format
Optimization to 16:9, 1:1 & 4:5 formats for wide applicability.
Local impact with an efficient budget
Interparking wanted to promote the benefits of ‘online reservation’ at various locations in the Netherlands. The challenge was to create diverse, city-specific content with a limited budget that could be widely deployed on different platforms.
Our approach: dynamic templates and smart reuse
Instead of creating new shots, we started from existing atmospheric images. We developed a fixed template in which texts can be easily adapted to the specific location or city. The videos are designed as powerful 12- to 15-second shorts, without voice-over but with large, clear text on screen. By choosing the 16:9 format, the content is optimally accessible for various online channels.
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