Find your hero story
An intimate evening session for 8 to 12 entrepreneurs. You'll start with your standard pitch. This is who you are, this is what you do, and this is where you want to go. It's your comfort zone, yet it doesn't come easily. During this evening, you'll find the perfect balance between proof and feeling. That makes an irresistible story.
And yes, we also drink delicious whiskey.
What is your starting point?
“I'm all over the place. How do I tell one sharp and consistent story?”
“I can easily talk about our product, the facts, and the processes, but how do I connect with my customer?”
“The pitch has become so worn out, all the creativity has been drained from it. I've noticed my enthusiasm is lacking. I want to shine again.”
Find the crux of your story in one evening
As an entrepreneur, you quickly get caught up in the day-to-day hustle. You unconsciously sell specifications, processes, and facts. Meanwhile, your customer is looking for trust. No one orders a whiskey based on its alcohol percentage. You drink a particular whiskey for the experience, the craftsmanship, and the story. Your business works exactly the same way.
During the ‘find your hero story’ session, we'll pull you and other entrepreneurs out of the rut. No stuffy room, no boring slides, no slick sales pitch, no coaching.
Under the leadership of Takis and in collaboration with the entire group, you find emotion in each other's stories. Contradiction, friction, and insights shed new light on your positioning, your story, and your enthusiasm.
You may not walk away with the perfect copy for your new brand strategy, but you'll find the new direction that will get you there.
90–95% of decisions are made based on emotion.
Find your hero story
Here's what this evening looks like:
- 7:30 PM - Arrival.
- 20.00 - Suggestions based on your current ‘standard’ story.
- 20:30 – Blind tasting of 3 whiskies and the influence of the story.
- 21.00 – From specs to emotion. We'll dissect your stories and transform them into a narrative that lingers.
- 22:15 – Wrap up and a guaranteed insight that will take your story and business to the next level.
Were we unable to find your answer? I'd be happy to speak with you for another 30 minutes in the week following this evening.
Practical matters
- €195 per person.
- Location: tba
- Drink included
- Curated group of entrepreneurs
- Possibly, we will work with a waiting list to assemble a valuable group of entrepreneurs.
Once you've had the "aha!" moment, you'll never tell your brand story the same way again!
- 1 – The Pakschuit, The Hague
Wednesday, September 17, 2026 - 2 – The Barge, The Hague
Wednesday, October 14, 2026 - 3 – The Pakschuit, The Hague
Wednesday, November 11, 2026
When do you join?
We always form a group that fits together. No competitors, mixed ages, and different experience levels.
What others ask of us
For everyone looking for their most powerful brand story. Often these are entrepreneurs and marketing managers, sometimes decision-makers active in another field but who feel their brand story or personal pitch is due for an update.
Certainly! This evening is none Whiskey tasting. It's an evening to understand what a good brand story is. To discover the crux in your story, so that you can then get started on creating your new story.
And as for the whisky, feel free to order another drink that you do enjoy.
That is certainly possible. In this case, we will organize a session specifically for your team. The session can then also take place on a day of your choice. Please contact Meet with us to discuss the possibilities.
After this evening, you'll know where the crux of your story lies. This is the beginning and certainly not a polished story yet. Of course, we can fully guide you to your perfect brand story and help you implement it. A logical first step is to book a discovery session.
