MSPS Sail 2025 opening video

For Sail 2025, MSPS asked us to make a video to open their client days. Not a standard opening video, but a story full of emotion that really shows who MSPS is and what they stand for. The result is a powerful video that set the tone for the day.

  • Strategy
  • Concept
  • Videography
Start video

From concept to impact: MSPS sail 2025 video opener

Team Two-headed

Floor, Takis, Wayne

Team MSPS

Sjoerd, Fred, Maruschka

Our approach

Discovery session

What is the question behind the question?

Concept

The question translates into ‘what are we going to make?’

Script

What do we hear, what do we see.

Rotary Day

Everything from A to Z captured on film.

Assembly

The right images to the right text, in the right rhythm.

Go live!

Deployment of video during Sail 2025

Everything hinges on the script

From greatest ideas about filming on a boat, compelling music and lots of telling. We finally arrived at the essence of their story: succinctly and inspiringly telling what MSPS stands for. With a powerful voice-over script as the foundation, the image script quickly rolled out.

Then, when you also get the CEO of the club to build sandcastles on the beach, you can't really go wrong. He delivered the story with power and conviction and built sandcastles like a pro.

The result?

An inspiring video that tells exactly who MSPS is and what they do. And the best part? We delivered without a single round of corrections. You can't give us a bigger compliment!

I even got goosebumps and that's totally the point!

Sjoerd, MSPS

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