Introducing the ‘Dog Wash’

The question: promotional materials for the Dog Wash

Anyone who sometimes walks with a dog on the beach of Scheveningen knows the challenge: how do you get that sandy dog clean again without your whole car being covered in sand? Therefore Interparking introduces the ‘Dog Wash’ as an extra service. We were asked to introduce this new product through a promotional video and photography for the website and social media. Resources that they will continue to use in 2026.

Our approach: from concept to video production

To ensure that the promotional video and photography also fit within the strategic direction of 2026, we take this directly into account in the concept. The promotional video emphasizes emotion, not specifications or ‘how it works. We show the value of the dog wash.

• Narrative concept: we chose a narrative approach with a professional voice-over that takes the viewer into the experience.
• Real and sincere: no professional models, but real people and a real dog. Which users can identify with. This creates an authentic image that is in line with Interparking's hospitality vision.
• From script to video production: we guided Interparking through the entire process. Together we wrote the script, translated it into an image script, and took care of the complete production of the video. As a bonus, we also shot professional photos during the production.

The result: parking with a smile

With the video and photography, Interparking introduces their new service in a professional way. This shows that they stand for quality in parking and have an eye for customer experience. By focusing on value rather than specifications in this production, Interparking is striking a new path. The road we will continue on in 2026.