{"id":5621,"date":"2026-07-01T07:55:20","date_gmt":"2026-07-01T07:55:20","guid":{"rendered":"https:\/\/tweekoppig.nl\/?page_id=5621"},"modified":"2026-07-01T12:47:10","modified_gmt":"2026-07-01T12:47:10","slug":"concept","status":"publish","type":"page","link":"https:\/\/tweekoppig.nl\/en\/concept\/","title":{"rendered":"Concept"},"content":{"rendered":"<style>.kb-row-layout-id5621_4c8864-36 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5621_4c8864-36 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5621_4c8864-36 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);min-height:200px;}.kb-row-layout-id5621_4c8864-36 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id5621_4c8864-36 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id5621_4c8864-36 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5621_4c8864-36 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id5621_4c8864-36 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id5621_4c8864-36 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-none, 0rem );padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5621_4c8864-36 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5621_4c8864-36 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column5621_e4d5d7-b4 > .kt-inside-inner-col{display:flex;}.kadence-column5621_e4d5d7-b4 > .kt-inside-inner-col,.kadence-column5621_e4d5d7-b4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_e4d5d7-b4 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_e4d5d7-b4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5621_e4d5d7-b4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_e4d5d7-b4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_e4d5d7-b4{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_e4d5d7-b4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5621_e4d5d7-b4 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_e4d5d7-b4 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\">\n<h1 class=\"wp-block-heading has--font-size has-larger-font-size\">Concept<\/h1>\n<\/div><\/div>\n\n\n<style>.kadence-column5621_32ebfd-9c > .kt-inside-inner-col{display:flex;}.kadence-column5621_32ebfd-9c > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-lg, 3rem);}.kadence-column5621_32ebfd-9c > .kt-inside-inner-col,.kadence-column5621_32ebfd-9c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_32ebfd-9c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_32ebfd-9c > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column5621_32ebfd-9c > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5621_32ebfd-9c{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5621_32ebfd-9c{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5621_32ebfd-9c > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column5621_32ebfd-9c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_32ebfd-9c{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5621_32ebfd-9c{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5621_32ebfd-9c{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5621_32ebfd-9c > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column5621_32ebfd-9c > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5621_32ebfd-9c{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5621_32ebfd-9c{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5621_32ebfd-9c > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column5621_32ebfd-9c > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_32ebfd-9c\"><div class=\"kt-inside-inner-col\">\n<p class=\"has--font-size wp-block-paragraph\">Hoe zorg je ervoor dat jouw doelgroep ziet wat jouw merk anders maakt dan anderen? Dat ze kiezen voor jou om waar jullie als merk voor staan? Of het nou gaat over het aantrekken van nieuwe collega&#8217;s, klanten of partners, alles begint bij een goed verhaal en ijzersterk concept. <\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column5621_9cf861-ca > .kt-inside-inner-col{display:flex;}.kadence-column5621_9cf861-ca > .kt-inside-inner-col{padding-top:2%;}.kadence-column5621_9cf861-ca > .kt-inside-inner-col,.kadence-column5621_9cf861-ca > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_9cf861-ca > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_9cf861-ca > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column5621_9cf861-ca > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column5621_9cf861-ca > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column5621_9cf861-ca > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_9cf861-ca > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_9cf861-ca{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_9cf861-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.kadence-column5621_9cf861-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_9cf861-ca\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5621_d87363-97 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5621_d87363-97 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5621_d87363-97 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1550px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:24px;padding-right:0px;padding-bottom:24px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5621_d87363-97 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5621_d87363-97 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5621_d87363-97 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5621_d87363-97 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column5621_e466a4-c4 > .kt-inside-inner-col{display:flex;}.kadence-column5621_e466a4-c4 > .kt-inside-inner-col,.kadence-column5621_e466a4-c4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_e466a4-c4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_e466a4-c4 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column5621_e466a4-c4 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column5621_e466a4-c4 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column5621_e466a4-c4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_e466a4-c4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_e466a4-c4{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_e466a4-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column5621_e466a4-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_e466a4-c4\"><div class=\"kt-inside-inner-col\"><style>.kb-image5621_40c979-b6 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image5621_40c979-b6\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-scaled.jpg\" alt=\"Floor en Takis brainstorm\" class=\"kb-img wp-image-754\" srcset=\"https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-scaled.jpg 2560w, https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-300x200.jpg 300w, https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-1024x683.jpg 1024w, https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-768x512.jpg 768w, https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-1536x1024.jpg 1536w, https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-2048x1365.jpg 2048w, https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-1080x720.jpg 1080w, https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-1280x854.jpg 1280w, https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-980x653.jpg 980w, https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-480x320.jpg 480w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><style>.kb-row-layout-id5621_110f54-4d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5621_110f54-4d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5621_110f54-4d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id5621_110f54-4d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5621_110f54-4d > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id5621_110f54-4d > .kt-row-column-wrap{padding-top:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5621_110f54-4d alignnone tk-step-section grid-1 wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column5621_d3912f-5c > .kt-inside-inner-col,.kadence-column5621_d3912f-5c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_d3912f-5c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_d3912f-5c > .kt-inside-inner-col{flex-direction:column;}.kadence-column5621_d3912f-5c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_d3912f-5c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_d3912f-5c{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_d3912f-5c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5621_d3912f-5c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_d3912f-5c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5621_683f44-6d, .wp-block-kadence-advancedheading.kt-adv-heading5621_683f44-6d[data-kb-block=\"kb-adv-heading5621_683f44-6d\"]{padding-bottom:10%;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5621_683f44-6d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5621_683f44-6d[data-kb-block=\"kb-adv-heading5621_683f44-6d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5621_683f44-6d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5621_683f44-6d[data-kb-block=\"kb-adv-heading5621_683f44-6d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading5621_683f44-6d tk-heading-diamond wp-block-kadence-advancedheading has-kb-palette-7-color has-text-color\" data-kb-block=\"kb-adv-heading5621_683f44-6d\">Herkenbaar?<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column5621_cf2cd9-8b > .kt-inside-inner-col,.kadence-column5621_cf2cd9-8b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_cf2cd9-8b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_cf2cd9-8b > .kt-inside-inner-col{flex-direction:column;}.kadence-column5621_cf2cd9-8b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_cf2cd9-8b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_cf2cd9-8b{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_cf2cd9-8b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5621_cf2cd9-8b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_cf2cd9-8b\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5621_72b305-b8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5621_72b305-b8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5621_72b305-b8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id5621_72b305-b8 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id5621_72b305-b8 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id5621_72b305-b8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5621_72b305-b8 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id5621_72b305-b8 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id5621_72b305-b8 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id5621_72b305-b8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5621_72b305-b8 alignnone grid-4-4-4 wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column5621_aea1d8-82 > .kt-inside-inner-col{display:flex;}.kadence-column5621_aea1d8-82 > .kt-inside-inner-col,.kadence-column5621_aea1d8-82 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_aea1d8-82 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_aea1d8-82 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}.kadence-column5621_aea1d8-82 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column5621_aea1d8-82 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column5621_aea1d8-82 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_aea1d8-82 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_aea1d8-82{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_aea1d8-82 > .kt-inside-inner-col{padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kadence-column5621_aea1d8-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_aea1d8-82\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box5621_c25a1b-f8 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box5621_c25a1b-f8 .kt-blocks-info-box-link-wrap{background:rgba(0,0,0,0);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-info-box5621_c25a1b-f8.wp-block-kadence-infobox{max-width:100%;}.kt-info-box5621_c25a1b-f8 .kadence-info-box-image-inner-intrisic-container{max-width:18px;}.kt-info-box5621_c25a1b-f8 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:125.4902%;width:204px;height:0px;max-width:100%;}.kt-info-box5621_c25a1b-f8 .kt-blocks-info-box-media .kt-info-box-image{width:18px;height:auto;}.kt-info-box5621_c25a1b-f8 .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box5621_c25a1b-f8 .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box5621_c25a1b-f8 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box5621_c25a1b-f8 .kt-info-svg-icon-flip, .kt-info-box5621_c25a1b-f8 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box5621_c25a1b-f8 .kt-blocks-info-box-media{color:#444444;background:rgba(246,246,246,0);border-color:#444444;border-radius:5px;overflow:hidden;border-top-width:1px;border-right-width:1px;border-bottom-width:1px;border-left-width:1px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-info-box5621_c25a1b-f8 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:16px;margin-left:0px;}.kt-info-box5621_c25a1b-f8 .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:5px;}.kt-info-box5621_c25a1b-f8 .kt-infobox-textcontent h4.kt-blocks-info-box-title{color:#0a0f1c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box5621_c25a1b-f8 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#0a0f1c;}.kt-info-box5621_c25a1b-f8 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box5621_c25a1b-f8 .kt-blocks-info-box-link-wrap{text-align:left;}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box5621_c25a1b-f8\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left kb-info-tablet-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-type-svg\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tweekoppig.nl\/wp-content\/uploads\/2026\/01\/Intake.svg\" alt=\"\" width=\"18\" height=\"256\" class=\"kt-info-box-image wp-image-2666 kt-info-svg-image\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">\u201cIk wil dat potenti\u00eble collega&#8217;s echt voor ons kiezen.\u201d<\/h4><p class=\"kt-blocks-info-box-text\">Organisaties met een sterk werkgeversmerk trekken makkelijker mensen aan die passen bij de organisatie. Met het opbouwen van een employer brand stuur je hoe potenti\u00eble collega&#8217;s naar jullie organisatie kijken. Daarmee vergroot je de kans om mensen aan te trekken die daadwerkelijk bij jullie passen. Een krachtige concept is de basis van ieder succesvol werkgeversmerk. <\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5621_df6636-19 > .kt-inside-inner-col{display:flex;}.kadence-column5621_df6636-19 > .kt-inside-inner-col,.kadence-column5621_df6636-19 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_df6636-19 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_df6636-19 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}.kadence-column5621_df6636-19 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column5621_df6636-19 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column5621_df6636-19 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_df6636-19 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_df6636-19{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_df6636-19 > .kt-inside-inner-col{padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kadence-column5621_df6636-19 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_df6636-19\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box5621_5231b8-3a .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box5621_5231b8-3a .kt-blocks-info-box-link-wrap{background:rgba(0,0,0,0);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-info-box5621_5231b8-3a.wp-block-kadence-infobox{max-width:100%;}.kt-info-box5621_5231b8-3a .kadence-info-box-image-inner-intrisic-container{max-width:30px;}.kt-info-box5621_5231b8-3a .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:89.6%;width:250px;height:0px;max-width:100%;}.kt-info-box5621_5231b8-3a .kt-blocks-info-box-media .kt-info-box-image{width:30px;height:auto;}.kt-info-box5621_5231b8-3a .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box5621_5231b8-3a .kt-info-svg-icon-flip, .kt-info-box5621_5231b8-3a .kt-blocks-info-box-number{font-size:50px;}.kt-info-box5621_5231b8-3a .kt-blocks-info-box-media{background:rgba(246,246,246,0);border-color:#444444;border-radius:5px;overflow:hidden;border-top-width:1px;border-right-width:1px;border-bottom-width:1px;border-left-width:1px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-info-box5621_5231b8-3a .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:16px;margin-left:0px;}.kt-info-box5621_5231b8-3a .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:5px;}.kt-info-box5621_5231b8-3a .kt-infobox-textcontent h4.kt-blocks-info-box-title{color:#0a0f1c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box5621_5231b8-3a .kt-infobox-textcontent .kt-blocks-info-box-text{color:#0a0f1c;}.kt-info-box5621_5231b8-3a .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box5621_5231b8-3a\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-type-svg\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tweekoppig.nl\/wp-content\/uploads\/2026\/01\/Inzicht.svg\" alt=\"\" width=\"30\" height=\"224\" class=\"kt-info-box-image wp-image-2668 kt-info-svg-image\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">\u201cWe lanceren binnenkort een nieuw product.\u201d<\/h4><p class=\"kt-blocks-info-box-text\">En daarbij waarschijnlijk een campagne om de markt te laten weten wat eraan komt. Het moment om goed na te denken over jouw boodschap en hoe deze boodschap verpakt. Een goed concept ligt aan de basis van iedere campagne. <\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5621_93101e-4a > .kt-inside-inner-col{display:flex;}.kadence-column5621_93101e-4a > .kt-inside-inner-col,.kadence-column5621_93101e-4a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_93101e-4a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_93101e-4a > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}.kadence-column5621_93101e-4a > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column5621_93101e-4a > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column5621_93101e-4a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_93101e-4a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_93101e-4a{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_93101e-4a > .kt-inside-inner-col{padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kadence-column5621_93101e-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_93101e-4a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box5621_88373e-5e .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box5621_88373e-5e .kt-blocks-info-box-link-wrap{background:rgba(0,0,0,0);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-info-box5621_88373e-5e.wp-block-kadence-infobox{max-width:100%;}.kt-info-box5621_88373e-5e .kadence-info-box-image-inner-intrisic-container{max-width:30px;}.kt-info-box5621_88373e-5e .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:84.7107%;width:242px;height:0px;max-width:100%;}.kt-info-box5621_88373e-5e .kt-blocks-info-box-media .kt-info-box-image{width:30px;height:auto;}.kt-info-box5621_88373e-5e .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box5621_88373e-5e .kt-info-svg-icon-flip, .kt-info-box5621_88373e-5e .kt-blocks-info-box-number{font-size:50px;}.kt-info-box5621_88373e-5e .kt-blocks-info-box-media{background:rgba(246,246,246,0);border-color:#444444;border-radius:5px;overflow:hidden;border-top-width:1px;border-right-width:1px;border-bottom-width:1px;border-left-width:1px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-info-box5621_88373e-5e .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:16px;margin-left:0px;}.kt-info-box5621_88373e-5e .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:5px;}.kt-info-box5621_88373e-5e .kt-infobox-textcontent h4.kt-blocks-info-box-title{color:#0a0f1c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box5621_88373e-5e .kt-infobox-textcontent .kt-blocks-info-box-text{color:#0a0f1c;}.kt-info-box5621_88373e-5e .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box5621_88373e-5e\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-type-svg\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tweekoppig.nl\/wp-content\/uploads\/2026\/01\/Strategie.svg\" alt=\"\" width=\"30\" height=\"205\" class=\"kt-info-box-image wp-image-2655 kt-info-svg-image\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">\u201cOnze ambities zijn veranderd, we zijn toe aan een nieuw verhaal.\u201d<\/h4><p class=\"kt-blocks-info-box-text\">Organisaties groeien. Ambities veranderen. Als je voelt <em>&#8216;dat wat we vertellen, past niet meer bij wie we zijn&#8217;<\/em>, ben je toe aan een nieuw verhaal. Een verhaal dat je op een passende manier vertelt met een goed concept. Zodat alles wat je gaat doen, klopt bij jullie ambitie, \u00e9n bij wie jullie zijn.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id5621_b03bab-72{margin-top:250px;margin-bottom:250px;}.kb-row-layout-id5621_b03bab-72 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5621_b03bab-72 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5621_b03bab-72 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-lg, 4rem);padding-top:24px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-row-layout-id5621_b03bab-72 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id5621_b03bab-72 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id5621_b03bab-72{background-color:rgba(0,0,0,0);}.kb-row-layout-id5621_b03bab-72 > .kt-row-layout-overlay{opacity:0.00;}@media all and (max-width: 1024px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id5621_b03bab-72{margin-top:100px;}}@media all and (max-width: 1024px){.kb-row-layout-id5621_b03bab-72 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id5621_b03bab-72 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 767px){.kb-row-layout-id5621_b03bab-72 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5621_b03bab-72 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5621_b03bab-72 alignnone kt-row-has-bg grid-4-4-4 wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-equal kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column5621_22a610-96 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column5621_22a610-96 > .kt-inside-inner-col,.kadence-column5621_22a610-96 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_22a610-96 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_22a610-96 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5621_22a610-96 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_22a610-96 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_22a610-96{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_22a610-96 > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5621_22a610-96 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_22a610-96\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading tk-heading-diamond\">Waarom een concept onmisbaar is<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column5621_f9a299-05 > .kt-inside-inner-col{padding-top:8%;padding-right:7%;padding-bottom:4%;padding-left:6%;}.kadence-column5621_f9a299-05 > .kt-inside-inner-col,.kadence-column5621_f9a299-05 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_f9a299-05 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_f9a299-05 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5621_f9a299-05 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_f9a299-05 > .kt-inside-inner-col{background-color:#0a0f1c;}.kadence-column5621_f9a299-05 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_f9a299-05{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_f9a299-05 > .kt-inside-inner-col{padding-bottom:0%;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5621_f9a299-05 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_f9a299-05 tk-contrast-card\"><div class=\"kt-inside-inner-col\">\n<h5 class=\"wp-block-heading\">Marketing gaat over het doorleven van een ijzersterk concept<\/h5>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-1 wp-block-paragraph\" style=\"font-style:normal;font-weight:300\">Een succesvolle organisatie bouw je op een ijzersterk concept. Het geeft richting aan alles wat je doet. Daarmee is het concept h\u00e9t fundament van jouw merk en al jouw (marketing)activiteiten.<\/p>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-2 wp-block-paragraph\" style=\"font-style:normal;font-weight:300\">Een passend concept is er niet zomaar. Het vraagt radicale eerlijkheid over wie je bent, waar je als merk voor staat en wat je wil bereiken. <\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column5621_a25c0c-3f > .kt-inside-inner-col{padding-top:8%;padding-right:7%;padding-bottom:4%;padding-left:0%;}.kadence-column5621_a25c0c-3f > .kt-inside-inner-col,.kadence-column5621_a25c0c-3f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_a25c0c-3f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_a25c0c-3f > .kt-inside-inner-col{flex-direction:column;}.kadence-column5621_a25c0c-3f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_a25c0c-3f > .kt-inside-inner-col{background-color:#0a0f1c;}.kadence-column5621_a25c0c-3f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_a25c0c-3f{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_a25c0c-3f > .kt-inside-inner-col{padding-top:0%;padding-left:6%;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5621_a25c0c-3f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_a25c0c-3f tk-contrast-card\"><div class=\"kt-inside-inner-col\">\n<h5 class=\"wp-block-heading\">Creategie slaat de brug tussen strategie en creativiteit<\/h5>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Jouw concept slaat de brug tussen strategie en creatieve uitvoer. Wij noemen dat creategie, oftewel; strategisch toegepaste creativiteit. Want een strategie is zo sterk als de uitvoer. Een concept waarborgt jouw strategie en vormt de blauwdruk voor alles wat je doet. Zodat je de juiste doelgroep bereikt, overtuigt en bindt. <a href=\"https:\/\/tweekoppig.nl\/verhalen\/marketing-gaat-niet-over-middelen-het-gaat-over-het-doorleven-van-een-ijzersterk-concept\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lees hier waarom marketing niet gaat over middelen maar over het doorleven van een ijzersterk concept<\/a>.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5621_4443e4-09 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5621_4443e4-09 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5621_4443e4-09 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1550px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:12%;padding-bottom:12%;}.kb-row-layout-id5621_4443e4-09 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id5621_4443e4-09 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id5621_4443e4-09 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id5621_4443e4-09{margin-bottom:var(--global-kb-spacing-3xl, 6.5rem);}}@media all and (max-width: 1024px){.kb-row-layout-id5621_4443e4-09 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id5621_4443e4-09 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id5621_4443e4-09 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id5621_4443e4-09 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5621_4443e4-09 alignnone grid-1-10-1 wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column5621_af15fe-5e > .kt-inside-inner-col,.kadence-column5621_af15fe-5e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_af15fe-5e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_af15fe-5e > .kt-inside-inner-col{flex-direction:column;}.kadence-column5621_af15fe-5e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_af15fe-5e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_af15fe-5e{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_af15fe-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5621_af15fe-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_af15fe-5e\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column5621_ba7eb3-4f > .kt-inside-inner-col,.kadence-column5621_ba7eb3-4f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_ba7eb3-4f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_ba7eb3-4f > .kt-inside-inner-col{flex-direction:column;}.kadence-column5621_ba7eb3-4f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_ba7eb3-4f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_ba7eb3-4f{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_ba7eb3-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5621_ba7eb3-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_ba7eb3-4f\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-text-align-center has--font-size tk-heading-quotes\">Informatie zonder emotie beklijft niet<\/h2>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\">&#8211; Takis, Tweekoppig &#8211;<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column5621_428eb4-ee > .kt-inside-inner-col,.kadence-column5621_428eb4-ee > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_428eb4-ee > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_428eb4-ee > .kt-inside-inner-col{flex-direction:column;}.kadence-column5621_428eb4-ee > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_428eb4-ee > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_428eb4-ee{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_428eb4-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5621_428eb4-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_428eb4-ee\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5621_b3082c-a4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5621_b3082c-a4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5621_b3082c-a4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1550px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-4xl, 8rem);}.kb-row-layout-id5621_b3082c-a4 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id5621_b3082c-a4 > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}.kb-row-layout-id5621_b3082c-a4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5621_b3082c-a4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );grid-template-columns:repeat(4, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id5621_b3082c-a4 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 767px){.kb-row-layout-id5621_b3082c-a4 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id5621_b3082c-a4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5621_b3082c-a4 alignnone grid-1-5-5-1 wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column5621_870512-0f > .kt-inside-inner-col,.kadence-column5621_870512-0f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_870512-0f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_870512-0f > .kt-inside-inner-col{flex-direction:column;}.kadence-column5621_870512-0f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_870512-0f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_870512-0f{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_870512-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5621_870512-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_870512-0f\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column5621_6015ff-ef > .kt-inside-inner-col,.kadence-column5621_6015ff-ef > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_6015ff-ef > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_6015ff-ef > .kt-inside-inner-col{flex-direction:column;}.kadence-column5621_6015ff-ef > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_6015ff-ef > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_6015ff-ef{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_6015ff-ef > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5621_6015ff-ef > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_6015ff-ef\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5621_209a40-0f, .wp-block-kadence-advancedheading.kt-adv-heading5621_209a40-0f[data-kb-block=\"kb-adv-heading5621_209a40-0f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5621_209a40-0f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5621_209a40-0f[data-kb-block=\"kb-adv-heading5621_209a40-0f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5621_209a40-0f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5621_209a40-0f[data-kb-block=\"kb-adv-heading5621_209a40-0f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading5621_209a40-0f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5621_209a40-0f\">Jouw verhaal, emotioneel geladen<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Een goed concept vangt de aandacht van jouw doelgroep \u00e9n beklijft. Het &#8216;doet&#8217; iets met je.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Maar hoe herken je en goed concept? <\/strong>Als je als merk een beetje buikpijn krijgt van het idee. Je voelt <em>&#8216;als ik dit doe vinden mensen dit heel tof, \u00f3f ik schrik ze af<\/em>&#8216;. En dat is precies wat je wil. Alleen zo laat je zien dat je anders bent. Waar je voor staat en wie je wil bereiken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klaar om jouw verhaal stevig neer te zetten?<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns5621_753b07-bd{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns5621_753b07-bd .kt-button{font-weight:normal;font-style:normal;}.kt-btns5621_753b07-bd .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns5621_753b07-bd .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns5621_753b07-bd .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns5621_753b07-bd .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns5621_753b07-bd .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns5621_753b07-bd .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns5621_753b07-bd .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns5621_753b07-bd\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn5621_e3265d-07.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn5621_e3265d-07 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false tk-button-pink wp-block-kadence-singlebtn\" href=\"#gratis-intake\"><span class=\"kt-btn-inner-text\">Plan een kennismaking<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5621_830e5a-83 > .kt-inside-inner-col{padding-top:60px;padding-right:60px;padding-bottom:60px;padding-left:60px;}.kadence-column5621_830e5a-83 > .kt-inside-inner-col,.kadence-column5621_830e5a-83 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_830e5a-83 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_830e5a-83 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5621_830e5a-83 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_830e5a-83 > .kt-inside-inner-col{background-color:#0a0f1c;}.kadence-column5621_830e5a-83 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_830e5a-83{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_830e5a-83 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5621_830e5a-83 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_830e5a-83\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5621_724951-32, .wp-block-kadence-advancedheading.kt-adv-heading5621_724951-32[data-kb-block=\"kb-adv-heading5621_724951-32\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5621_724951-32 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5621_724951-32[data-kb-block=\"kb-adv-heading5621_724951-32\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5621_724951-32 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5621_724951-32[data-kb-block=\"kb-adv-heading5621_724951-32\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading5621_724951-32 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading5621_724951-32\">Conceptontwikkeling<\/h5>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">Ieder concept is maatwerk. Afhankelijke van jouw situatie, start een conceptontwikkelingstraject vanaf \u20ac2.500,- excl. btw.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column5621_e8e3a1-3a > .kt-inside-inner-col,.kadence-column5621_e8e3a1-3a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_e8e3a1-3a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_e8e3a1-3a > .kt-inside-inner-col{flex-direction:column;}.kadence-column5621_e8e3a1-3a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_e8e3a1-3a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_e8e3a1-3a{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_e8e3a1-3a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5621_e8e3a1-3a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_e8e3a1-3a\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5621_d1c23d-ce > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5621_d1c23d-ce > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5621_d1c23d-ce > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-4xl, 8rem);}.kb-row-layout-id5621_d1c23d-ce > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id5621_d1c23d-ce > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id5621_d1c23d-ce > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5621_d1c23d-ce > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id5621_d1c23d-ce > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 767px){.kb-row-layout-id5621_d1c23d-ce > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id5621_d1c23d-ce > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5621_d1c23d-ce alignfull grid-6-5-1 fade-to-lavender-section wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column5621_f2c24d-2c > .kt-inside-inner-col,.kadence-column5621_f2c24d-2c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_f2c24d-2c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_f2c24d-2c > .kt-inside-inner-col{flex-direction:column;}.kadence-column5621_f2c24d-2c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_f2c24d-2c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_f2c24d-2c{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_f2c24d-2c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5621_f2c24d-2c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_f2c24d-2c\"><div class=\"kt-inside-inner-col\"><style>.kb-image5621_563be6-0c .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image5621_563be6-0c\"><figure class=\"alignleft\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-scaled.jpg\" alt=\"Floor en Takis brainstorm\" class=\"kb-img wp-image-754\" srcset=\"https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-scaled.jpg 2560w, https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-300x200.jpg 300w, https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-1024x683.jpg 1024w, https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-768x512.jpg 768w, https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-1536x1024.jpg 1536w, https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-2048x1365.jpg 2048w, https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-1080x720.jpg 1080w, https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-1280x854.jpg 1280w, https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-980x653.jpg 980w, https:\/\/tweekoppig.nl\/wp-content\/uploads\/2024\/12\/frionnet-20230926-7795-hr-480x320.jpg 480w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5621_ec9bfb-33 > .kt-inside-inner-col{display:flex;}.kadence-column5621_ec9bfb-33 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column5621_ec9bfb-33 > .kt-inside-inner-col,.kadence-column5621_ec9bfb-33 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_ec9bfb-33 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_ec9bfb-33 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column5621_ec9bfb-33 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5621_ec9bfb-33{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5621_ec9bfb-33{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5621_ec9bfb-33 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column5621_ec9bfb-33 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_ec9bfb-33{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_ec9bfb-33 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5621_ec9bfb-33{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5621_ec9bfb-33{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5621_ec9bfb-33 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5621_ec9bfb-33 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}.kt-row-column-wrap > .kadence-column5621_ec9bfb-33{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5621_ec9bfb-33{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5621_ec9bfb-33 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_ec9bfb-33\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5621_25c206-b6, .wp-block-kadence-advancedheading.kt-adv-heading5621_25c206-b6[data-kb-block=\"kb-adv-heading5621_25c206-b6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5621_25c206-b6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5621_25c206-b6[data-kb-block=\"kb-adv-heading5621_25c206-b6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5621_25c206-b6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5621_25c206-b6[data-kb-block=\"kb-adv-heading5621_25c206-b6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading5621_25c206-b6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5621_25c206-b6\">Creatieve uitvoer als logisch vervolg<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Als het concept staat, is creatieve uitvoer een logisch vervolg. Je weet precies wat je op je website moet vertellen, welke kanalen je wil inzetten, welke content je nodig hebt en welke middelen je gaat gebruiken om jouw doelgroep te bereiken. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jouw concept is d\u00e9 leidraad voor al jouw (marketing)activiteiten. Benieuwd waarmee we andere organisaties hielpen? <a href=\"https:\/\/tweekoppig.nl\/klantcase\">Bekijk ons werk<\/a>.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column5621_6b4698-2b > .kt-inside-inner-col,.kadence-column5621_6b4698-2b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_6b4698-2b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_6b4698-2b > .kt-inside-inner-col{flex-direction:column;}.kadence-column5621_6b4698-2b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_6b4698-2b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_6b4698-2b{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_6b4698-2b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5621_6b4698-2b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_6b4698-2b\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><style>.kb-row-layout-id4377_98b455-f5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id4377_98b455-f5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id4377_98b455-f5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1550px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);}.kb-row-layout-id4377_98b455-f5 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id4377_98b455-f5 > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}.kb-row-layout-id4377_98b455-f5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id4377_98b455-f5 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);grid-template-columns:repeat(4, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id4377_98b455-f5 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 767px){.kb-row-layout-id4377_98b455-f5 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id4377_98b455-f5 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id4377_98b455-f5 alignnone has-theme-palette9-background-color kt-row-has-bg grid-1-6-4-1 tk-section-to-grey wp-block-kadence-rowlayout\" id=\"gratis-intake\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column4377_389af1-63 > .kt-inside-inner-col,.kadence-column4377_389af1-63 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4377_389af1-63 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4377_389af1-63 > .kt-inside-inner-col{flex-direction:column;}.kadence-column4377_389af1-63 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4377_389af1-63 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4377_389af1-63{position:relative;}@media all and (max-width: 1024px){.kadence-column4377_389af1-63 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4377_389af1-63 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4377_389af1-63\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column4377_c6a324-1e > .kt-inside-inner-col{padding-bottom:0px;}.kadence-column4377_c6a324-1e > .kt-inside-inner-col,.kadence-column4377_c6a324-1e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4377_c6a324-1e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4377_c6a324-1e > .kt-inside-inner-col{flex-direction:column;}.kadence-column4377_c6a324-1e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4377_c6a324-1e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4377_c6a324-1e{position:relative;}@media all and (max-width: 1024px){.kadence-column4377_c6a324-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4377_c6a324-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4377_c6a324-1e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4377_71622e-54, .wp-block-kadence-advancedheading.kt-adv-heading4377_71622e-54[data-kb-block=\"kb-adv-heading4377_71622e-54\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4377_71622e-54 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4377_71622e-54[data-kb-block=\"kb-adv-heading4377_71622e-54\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4377_71622e-54 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4377_71622e-54[data-kb-block=\"kb-adv-heading4377_71622e-54\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading4377_71622e-54 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4377_71622e-54\">Plan jouw kennismaking<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column4377_c145d9-f5 > .kt-inside-inner-col,.kadence-column4377_c145d9-f5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4377_c145d9-f5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4377_c145d9-f5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column4377_c145d9-f5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4377_c145d9-f5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4377_c145d9-f5{position:relative;}@media all and (max-width: 1024px){.kadence-column4377_c145d9-f5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4377_c145d9-f5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4377_c145d9-f5\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column4377_8f0b13-f4 > .kt-inside-inner-col,.kadence-column4377_8f0b13-f4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4377_8f0b13-f4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4377_8f0b13-f4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column4377_8f0b13-f4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4377_8f0b13-f4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4377_8f0b13-f4{position:relative;}@media all and (max-width: 1024px){.kadence-column4377_8f0b13-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4377_8f0b13-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4377_8f0b13-f4\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5696_e5f216-6e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5696_e5f216-6e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5696_e5f216-6e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1550px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-4xl, 8rem);}.kb-row-layout-id5696_e5f216-6e > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id5696_e5f216-6e > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}.kb-row-layout-id5696_e5f216-6e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5696_e5f216-6e > .kt-row-column-wrap{padding-top:0px;padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:repeat(4, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id5696_e5f216-6e > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 767px){.kb-row-layout-id5696_e5f216-6e > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id5696_e5f216-6e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5696_e5f216-6e alignnone has-theme-palette9-background-color kt-row-has-bg grid-1-4-6-1 tk-section-to-grey wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column5696_a4f1c6-55 > .kt-inside-inner-col,.kadence-column5696_a4f1c6-55 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5696_a4f1c6-55 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5696_a4f1c6-55 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5696_a4f1c6-55 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5696_a4f1c6-55 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5696_a4f1c6-55{position:relative;}@media all and (max-width: 1024px){.kadence-column5696_a4f1c6-55 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5696_a4f1c6-55 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5696_a4f1c6-55\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column5696_9eabc3-9b > .kt-inside-inner-col{display:flex;}.kadence-column5696_9eabc3-9b > .kt-inside-inner-col,.kadence-column5696_9eabc3-9b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5696_9eabc3-9b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5696_9eabc3-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column5696_9eabc3-9b > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5696_9eabc3-9b{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5696_9eabc3-9b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5696_9eabc3-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column5696_9eabc3-9b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5696_9eabc3-9b{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5696_9eabc3-9b{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5696_9eabc3-9b{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5696_9eabc3-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column5696_9eabc3-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5696_9eabc3-9b{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5696_9eabc3-9b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5696_9eabc3-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column5696_9eabc3-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5696_9eabc3-9b\"><div class=\"kt-inside-inner-col\">\n<h6 class=\"wp-block-heading has--font-size\">In 30 minuten helder of we een match zijn<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Benieuwd of wij je kunnen helpen met jouw uitdaging? Plan een gratis intake en ontdek in 30 minuten of \u00e9n hoe we jou kunnen helpen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Geen passend moment gevonden? Neem dan <a href=\"https:\/\/tweekoppig.nl\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact<\/a> met ons op.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column5696_e6a1b2-88 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xxl, 5rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kadence-column5696_e6a1b2-88 > .kt-inside-inner-col,.kadence-column5696_e6a1b2-88 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5696_e6a1b2-88 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5696_e6a1b2-88 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5696_e6a1b2-88 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5696_e6a1b2-88 > .kt-inside-inner-col{background-color:#0a0f1c;}.kadence-column5696_e6a1b2-88 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5696_e6a1b2-88{position:relative;}@media all and (max-width: 1024px){.kadence-column5696_e6a1b2-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5696_e6a1b2-88 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5696_e6a1b2-88\"><div class=\"kt-inside-inner-col\">\n<div style=\"width:100%;height:100%;overflow:scroll\" id=\"my-cal-inline-kennismaking\"><\/div>\n<script type=\"text\/javascript\">\n  (function (C, A, L) { let p = function (a, ar) { a.q.push(ar); }; let d = C.document; C.Cal = C.Cal || function () { let cal = C.Cal; let ar = arguments; if (!cal.loaded) { cal.ns = {}; cal.q = cal.q || []; d.head.appendChild(d.createElement(\"script\")).src = A; cal.loaded = true; } if (ar[0] === L) { const api = function () { p(api, arguments); }; const namespace = ar[1]; api.q = api.q || []; if(typeof namespace === \"string\"){cal.ns[namespace] = cal.ns[namespace] || api;p(cal.ns[namespace], ar);p(cal, [\"initNamespace\", namespace]);} else p(cal, ar); return;} p(cal, ar); }; })(window, \"https:\/\/app.cal.com\/embed\/embed.js\", \"init\");\n\n  Cal(\"init\", \"kennismaking\", {origin:\"https:\/\/app.cal.com\"});\n  Cal.config = Cal.config || {};\n  Cal.config.forwardQueryParams = true;\n\n  Cal.ns.kennismaking(\"inline\", {\n    elementOrSelector:\"#my-cal-inline-kennismaking\",\n    config: {\"layout\":\"month_view\",\"useSlotsViewOnSmallScreen\":\"true\",\"theme\":\"dark\"},\n    calLink: \"tweekoppig\/kennismaking\",\n  });\n\n  Cal.ns.kennismaking(\"ui\", {\n    \"theme\": \"dark\",\n    \"styles\": {\n      \"branding\": {\n        \"brandColor\": \"#ff0080\"\n      }\n    },\n    \"cssVarsPerTheme\": {\n      \"dark\": {\n        \"cal-bg\": \"#0a0F1C\",\n        \"cal-bg-muted\": \"#0a0F1C\",\n        \"cal-bg-default\": \"#0a0F1C\",\n        \"cal-brand\": \"#ff0080\",\n        \"cal-border\": \"#1a243a\"\n      }\n    },\n    \"hideEventTypeDetails\": true,\n    \"layout\": \"month_view\"\n  });\n<\/script>\n<\/div><\/div>\n\n\n<style>.kadence-column5696_7ada9a-6a > .kt-inside-inner-col,.kadence-column5696_7ada9a-6a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5696_7ada9a-6a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5696_7ada9a-6a > .kt-inside-inner-col{flex-direction:column;}.kadence-column5696_7ada9a-6a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5696_7ada9a-6a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5696_7ada9a-6a{position:relative;}@media all and (max-width: 1024px){.kadence-column5696_7ada9a-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5696_7ada9a-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5696_7ada9a-6a\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kb-row-layout-id5621_f6358b-8b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5621_f6358b-8b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5621_f6358b-8b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id5621_f6358b-8b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id5621_f6358b-8b > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id5621_f6358b-8b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5621_f6358b-8b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id5621_f6358b-8b > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id5621_f6358b-8b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id5621_f6358b-8b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5621_f6358b-8b alignnone grid-1-10-1 wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column5621_7e7096-0c > .kt-inside-inner-col,.kadence-column5621_7e7096-0c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_7e7096-0c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_7e7096-0c > .kt-inside-inner-col{flex-direction:column;}.kadence-column5621_7e7096-0c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_7e7096-0c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_7e7096-0c{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_7e7096-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5621_7e7096-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_7e7096-0c\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column5621_e4452d-17 > .kt-inside-inner-col,.kadence-column5621_e4452d-17 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_e4452d-17 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_e4452d-17 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5621_e4452d-17 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_e4452d-17 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_e4452d-17{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_e4452d-17 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5621_e4452d-17 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_e4452d-17\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5621_cd6958-55, .wp-block-kadence-advancedheading.kt-adv-heading5621_cd6958-55[data-kb-block=\"kb-adv-heading5621_cd6958-55\"]{padding-bottom:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5621_cd6958-55 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5621_cd6958-55[data-kb-block=\"kb-adv-heading5621_cd6958-55\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5621_cd6958-55 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5621_cd6958-55[data-kb-block=\"kb-adv-heading5621_cd6958-55\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading5621_cd6958-55 tk-heading-diamond wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5621_cd6958-55\">Wat anderen ons vragen<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column5621_ed4dee-a3 > .kt-inside-inner-col,.kadence-column5621_ed4dee-a3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5621_ed4dee-a3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5621_ed4dee-a3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5621_ed4dee-a3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5621_ed4dee-a3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5621_ed4dee-a3{position:relative;}@media all and (max-width: 1024px){.kadence-column5621_ed4dee-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5621_ed4dee-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5621_ed4dee-a3\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id3735_05cb11-0e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3735_05cb11-0e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3735_05cb11-0e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-4xl, 8rem);}.kb-row-layout-id3735_05cb11-0e > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id3735_05cb11-0e > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id3735_05cb11-0e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3735_05cb11-0e > 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.kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3735_039131-bf > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3735_039131-bf > .kt-inside-inner-col{flex-direction:column;}.kadence-column3735_039131-bf > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3735_039131-bf > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3735_039131-bf{position:relative;}@media all and (max-width: 1024px){.kadence-column3735_039131-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3735_039131-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3735_039131-bf\"><div class=\"kt-inside-inner-col\"><div class=\"tk-faq-wrapper\"><div class=\"tk-faq-group\" data-group=\"Campagne\"><div class=\"tk-faq-item\"><div class=\"tk-faq-header\"><div class=\"tk-faq-title-col\"><span class=\"tk-faq-q-text\">Kan ik zelf aan de slag met een concept?<\/span><\/div><div class=\"tk-faq-labels\"><span class=\"tk-faq-label\">Marketing<\/span><span class=\"tk-faq-label\">Campagne<\/span><\/div><\/div><div class=\"tk-faq-answer\"><div class=\"tk-faq-answer-inner\"><p>Jazeker. We zorgen dat het conceptidee helemaal staat zodat je er zelf mee aan de slag kunt. Ervaring leert wel dat het fijn is om regelmatig samen te kijken of alles wat jullie doen in lijn ligt met het concept. Hiervoor kun je een <a href=\"https:\/\/tweekoppig.nl\/retainer\/\">retainer<\/a> afsluiten. Toch hulp nodig in de uitvoer? Trek ook dan gerust aan de bel. Samen met de experts in ons netwerk produceren we websites, online en offline content (incl. fotografie, video, podcasts, copy), drukwerk, etc.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"tk-faq-group\" data-group=\"Concept\"><div class=\"tk-faq-item\"><div class=\"tk-faq-header\"><div class=\"tk-faq-title-col\"><span class=\"tk-faq-q-text\">Wat is een concept?<\/span><\/div><div class=\"tk-faq-labels\"><span class=\"tk-faq-label\">Concept<\/span><\/div><\/div><div class=\"tk-faq-answer\"><div class=\"tk-faq-answer-inner\"><p>Een concept is de visuele vertaling van een gevoel, idee of ambitie. Het is de kapstok van het merk waaraan je alles wat je doet, kunt ophangen. In beeld en in tekst. Een goed concept kun je samenvatten in \u00e9\u00e9n zin. D\u00e9 zin die centraal staat in alles wat je doet. Meer weten over wat een concept is en waarom het werkt? Lees dan ons blog <a href=\"https:\/\/tweekoppig.nl\/verhalen\/marketing-gaat-niet-over-middelen-het-gaat-over-het-doorleven-van-een-ijzersterk-concept\/\">&#8216;Marketing gaat niet over middelen, het gaat over het doorleven van een ijzersterk concept&#8217;<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"tk-faq-group\" data-group=\"Marketing\"><div class=\"tk-faq-item\"><div class=\"tk-faq-header\"><div class=\"tk-faq-title-col\"><span class=\"tk-faq-q-text\">Mijn concurrent is ineens heel actief, ik kan het niet bijbenen, wat nu? <\/span><\/div><div class=\"tk-faq-labels\"><span class=\"tk-faq-label\">Marketing<\/span><\/div><\/div><div class=\"tk-faq-answer\"><div class=\"tk-faq-answer-inner\"><p>Niet stil blijven zitten maar actie ondernemen. Vanuit je eigen kracht, zonder af te geven op je concurrent en zonder je gek te laten maken. Wat je dan precies moet doen? Dat zoeken we samen uit in een <a href=\"https:\/\/tweekoppig.nl\/discoverysessie\/\">discoverysessie<\/a>, zodat we daarna een passend concept neer kunnen zetten.<\/p>\n<\/div><\/div><\/div><div class=\"tk-faq-item\"><div class=\"tk-faq-header\"><div class=\"tk-faq-title-col\"><span class=\"tk-faq-q-text\">Bekijken jullie alleen marketingproblemen of kijken jullie breder?<\/span><\/div><div class=\"tk-faq-labels\"><span class=\"tk-faq-label\">Marketing<\/span><\/div><\/div><div class=\"tk-faq-answer\"><div class=\"tk-faq-answer-inner\"><p>In de <a href=\"https:\/\/tweekoppig.nl\/discoverysessie\/\">discoversessie<\/a> kijken we naar de volle breedte van jouw organisatie. Onze bedrijfskundige achtergrond helpt ons om snel te doorgronden waar de echte vraag, pijn of uitdaging ligt. Met onze creativiteit komen we tot heldere, werkbare en vooral ook leuke oplossingen waar jij mee aan de slag kan. De inzichten uit de discoverysessie vormen de basis voor het neerzetten van een passend <a href=\"https:\/\/tweekoppig.nl\/concept\/\">concept<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3735_8a547b-fb > .kt-inside-inner-col,.kadence-column3735_8a547b-fb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3735_8a547b-fb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3735_8a547b-fb > .kt-inside-inner-col{flex-direction:column;}.kadence-column3735_8a547b-fb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3735_8a547b-fb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3735_8a547b-fb{position:relative;}@media all and (max-width: 1024px){.kadence-column3735_8a547b-fb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3735_8a547b-fb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3735_8a547b-fb\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Concept How do you ensure that your target audience sees what makes your brand different from others? That they choose you for what you stand for as a brand? Whether it is about attracting new colleagues, customers, or partners, everything starts with a great story and a rock-solid concept. Recognizable? Why a concept is indispensable...<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-5621","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Concept - De boutique voor strategische concepten<\/title>\n<meta name=\"description\" content=\"Met een concept zorg je ervoor dat jouw doelgroep ziet wat jouw merk anders maakt dan anderen. Dat ze kiezen voor jou om waar jullie als merk voor staan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tweekoppig.nl\/en\/concept\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Concept - De boutique voor strategische concepten\" \/>\n<meta property=\"og:description\" content=\"Met een concept zorg je ervoor dat jouw doelgroep ziet wat jouw merk anders maakt dan anderen. 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